Marketing Executive

5 days ago

Vikhroli Mumbai Maharashtra, India Techpaathshala Full time

**Job Title**:Marketing Executive - BTL (Below the Line)

**Company**: Techpaathshala

**Location**: Vikhroli West, Mumbai (5 minutes’ walk from the station)

**Experience**:1 - 2 years

**Work Type**: Full-time (Day Shift - Regular Working Hours)

**Visit us**:
**About Techpaathshala**:
Techpaathshala is an EdTech institute dedicated to building industry-ready professionals in Data Analytics, Data Science, and AI. We connect trainees with companies for placement opportunities and help them grow in their careers.

**Role Overview**:
We are looking for a proactive and result-oriented Marketing Executive (BTL) to manage on-ground marketing activities, generate leads, and build strong partnerships with colleges and businesses.

**Key Responsibilities**:

- Conduct on-field visits and distribute pamphlets to generate leads.
- Execute offline marketing campaigns to drive enrolments and brand awareness.
- Connect with colleges and institutions to create collaboration opportunities.
- Handle B2B and B2I (Business-to-Institution) tie-ups for placements and hiring.
- Generate quality leads and maintain follow-up until conversion.
- Support overall marketing initiatives and contribute to business growth.

**Requirements**:

- 1-2 years of experience in BTL marketing, field sales, or lead generation.
- Strong communication and networking skills.
- Ability to represent the brand professionally and confidently.
- Willingness to work on-field and meet targets.Presentable and proactive personality

Pay: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance

**Language**:

- English (preferred)

Work Location: In person

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