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Marketing Associate

2 weeks ago

Mumbai Maharashtra, India Yubi Full time

**Job Information**:
Company

**Yubi***

Date Opened

**10/10/2024***

Job Type

**Full time***

Work Experience

**1-3 years***

Industry

**Financial Services***

City

**Mumbai***

State/Province

**Maharashtra***

Country

**India***

Zip/Postal Code

**400052***

**About Us**:
Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.

From being a disruptor in India’s debt market to marching towards global corporate markets from one product to one holistic product suite with seven products

Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.

**About the Company**:
**Yubi,** formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's possibility platform for the discovery, investment, fulfillment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it.
- In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.
- In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.- **
Yubi Credit Market** - With the largest selection of lenders on one platform, our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.
- ** Aspero****:

- Fixed income securities platform for wealth managers, financial advisors and retail investors to channel client and own investments in fixed income
- ** Financial Services Platform -** Designed for financial institutions to manage co-lending partnerships & asset based securitization
- ** Spocto -** Debt recovery & risk mitigation platform
- ** Corpository -** Dedicated SaaS solutions platform powered by Decision-grade data, Analytics, Pattern Identifications, Early Warning Signals and Predictions to Lenders, Investors and Business Enterprises

So far, we have on-boarded over 17000+ enterprises, 6200+ investors & lenders and have facilitated debt volumes of over INR 1,40,000 crore.
- Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment.At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 1000+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story.Currently, we are looking for:
**Senior Associate / Assistant Manager / Manager - FS Marketing **(Co-Lending, Pools, DLP & Offshore): To lead marketing for FS through strategic planning & tactical interventions. This role is at the intersection of brand, content, demand generation (read performance marketing) & product marketing, driving awareness & acquisition for our FS platforms among key stakeholders in Banks, NBFCs, SFBs & Fintechs.

**Responsibilities**:
Drive acquisition of newer NBFCs, SFBs & fintechs by generating top of the funnel interest through both digital & offline means
Collaborate with the sales team on the ground to drive BTL initiatives
Collaborate with product teams to proactively look at areas in the platform which can be enhanced / improved to drive user engagement
Manage the social media charter of FS to drive awareness & consideration for the brand / platform while growing the follower-based and enhancing engagement continuously
Manage GTM for new & emerging solutions as part of the 4 platforms
Create engaging and compelling case studies & testimonials which feed into demand generation campaigns as well as the social media calendar
Create and update sales enablement tools like decks, flyers, guides etc.
Periodically conduct customer & competition research through surveys, calls, meetings & crawling the web to derive actionable insights for business & product
Support the SEO goals of FS through the creation of relevant & required long / short form content
Support the PR mandate for FS by proactively looking for story / pitch ideas & complementing them with required content
Create, publish & continuously track improvement areas for the periodic FS newsletter
Develop basic creatives / videos using design / video t