App Store Optimization

22 hours ago

Mohali Punjab, India Zopoxo Pvt Ltd Full time

**Job Title: App Marketing Specialist (AOS)**

**Job Summary**:
**Key Responsibilities**:

- **User Acquisition & Growth**: Plan and execute effective user acquisition campaigns across channels like Google Play Store, Apple App Store, social media, and paid advertising platforms (e.g., Facebook Ads, Google Ads, Instagram).
- **App Store Optimization (ASO)**: Optimize app store listings (keywords, descriptions, screenshots, etc.) to increase visibility, improve rankings, and drive more organic downloads.
- **Content Strategy**: Develop and manage marketing content (videos, blogs, social posts, etc.) to build app awareness and engagement.
- **Data-Driven Decisions**: Monitor and analyze app performance metrics (installs, user retention, active users, etc.), and adjust campaigns accordingly to improve results and ROI.
- **Collaboration**: Work closely with the product, design, and development teams to align marketing strategies with app features and updates.
- **Influencer & Partnership Marketing**: Identify and manage partnerships with influencers, bloggers, and other app promotion channels.
- **Paid Campaigns**: Plan and manage budget for paid advertising campaigns, ensuring that they are aligned with key business objectives and deliver maximum ROI.
- **Market Research**: Keep up to date with the latest trends in app marketing and mobile user behavior to stay competitive in the marketplace.

**Requirements**:

- 1-2 years of experience in app marketing or digital marketing, with a focus on mobile apps.
- Strong knowledge of app store ecosystems and best practices for App Store Optimization (ASO).
- Experience with tools like Google Analytics, Firebase, Mixpanel, or similar platforms for app performance tracking.
- Proficiency in paid media management (Google Ads, Facebook Ads, Instagram Ads, etc.).
- Excellent analytical skills and experience making data-driven decisions.
- Strong communication and project management skills.

**Preferred**:

- Experience in influencer marketing and partnerships.
- Familiarity with mobile app tracking tools like Adjust, Appsflyer, or Branch.
- Knowledge of the app development process.

**Job Location**: Mohali

**Employment Type**: Full-time

**Compensation**: 30-35 k (Depend upon interview)

Pay: Up to ₹35,000.00 per month

Schedule:

- Day shift
- Morning shift

**Experience**:

- total work: 1 year (required)
- App store optimization (AOS): 1 year (required)
- E-Commerce: 1 year (required)

**Location**:

- Mohali, Punjab (preferred)

Work Location: In person

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