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Creative Strategist

2 weeks ago

Bengaluru Karnataka, India Walnut Folks Full time

**About us**:
The Walnut Folks Group is a leading digital marketing conglomerate specialised in influencer marketing, SEO & performance marketing. Confluencr and Intent Farm are the 2 agencies that operate under the group.

5 Years+ Into Operations | 500+ Brand Campaigns | 80+ Team Members | Offices in Mumbai & Bangalore | 20+ Prestigious Awards
**Founding Team**:
Hitesh Lalwani (B.Tech & M.Tech IIT Bombay) with 10+ Years of experience in organisations such as P&G, UpGrad
Sahiba Dhandhania (Economics Hons. Christ University) Seasoned entrepreneur with 10+ years of global experience in marketing
The senior team members come with a rich experience of 5-10 years in the industry, having worked with prominent brands of the nation.
**Our Clientele**:
As a Digital Creative Strategist Lead, you will lead the charge in shaping and executing innovative digital strategies across diverse industries. You will take on a multifaceted role, overseeing creative duties on multiple brands, managing a team of junior creatives. You will be responsible for ensuring the creative work meets award-winning standards and actively participating in the entire production process, from ideation to the final product.

**Responsibilities**:
1. Creative Leadership:

- Execute creative duties across various brands, including campaign planning, ideation, scriptwriting, and copywriting.
- Lead and manage a team of junior creative resources in both design and copy, providing direction for execution.
- Serve as a strategic thinker, prolific writer, and storyteller, offering a unique lens to view the world and its actions.

2. Collaboration and Campaign Ideation:

- Work closely with the Campaign team to contribute to creative ideation
- Present comprehensive creative plans and narrate scripts to clients for campaigns.
- Maintain socio-political awareness and stay up-to-date with pop culture to infuse relevance into creative strategies.

3. Collaboration with Cross-Functional Teams:

- Coordinate daily with the Digital Ads Team on tasks ranging from ad creatives to annual campaign strategies.
- Provide visual direction to the graphic design team based on your creative concepts.
- Actively consume various forms of copy and content to stay informed and inspired.

4. Efficient Process Management:

- Break down briefs for junior creatives to streamline the creative process.
- Set and adhere to practical timelines that balance ideation, finesse, and client goals.
- Demonstrate team management skills and accountability in guiding junior creatives through project milestones.

5. Active Involvement in Production:

- Be actively present throughout the production process, ensuring quality from ideation to the final product for events, shoots, posts, and other creative articulations.
- Implement the experience in working with Google, Meta, and LinkedIn ads to enhance campaign effectiveness.

6. Thorough Research and Industry Awareness:

- Conduct in-depth research on brands, competition, and target audiences, ensuring a comprehensive understanding of brand needs.
- Stay up-to-date with developments in the field and remain fully aware of news and online trends.
- Through proactive ideation, build client rapport and demonstrate creative leadership in campaign strategy planning.

**Requirements**:

- A deep understanding of digital advertising platforms, particularly Google, Meta, and LinkedIn ads.
- Minimum 4 years of experience in a similar role, demonstrating a track record of creative excellence and leadership.
- Proficiency in scriptwriting, copywriting, and campaign planning.
- Strong communication skills, with the ability to articulate creative concepts to clients and internal teams.
- Proven experience in team management and accountability.
- Bachelor's degree in a related field (e.g., Marketing, Communications, Creative Writing) preferred.

**Benefits**:
Why you should join us?
- In case you value the opportunity to work on real & challenging Marketing problems
- In case you value high involvement from founders and learning from them
- In case you value having the autonomy to do things your way and not have to worry about experimental failures
- In case you care about working alongside genuine, honest peers who will have your back, no matter what
- In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort
- In case you believe in always learning and want an environment which will invest into your learning for the long term
- In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies
- In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company)

Why you shouldn't join us?
- In case you are looking for a product company, ofcourse we aren't one
- In case you are looking for a very very structured corporate environment whe