Digital Marketing Executive

6 days ago

Grant Road Mumbai Maharashtra, India Drimlite Full time

**Requirements**:

- Bachelor's degree in marketing, business or related field.
- 2 years of experience in digital marketing.
- Proficiency in SEO, Google Ads, analytic tools and performance marketing.
- Strong analytical skills and ability to translate data into actionable insights.
- Creativity and the ability to think outside the box to develop innovative marketing strategies.

**Responsibilities**:

- Develop and execute comprehensive SEO strategies to improve organic search rankings.
- Conduct keyword research, on page optimization and backlink strategies to enhance website visibility.
- Plan, execute and optimize Google Ads campaigns to drive relevant traffic and conversions.
- Monitor and analyze campaign performance, adjusting strategies as needed to achieve goals.
- Implement and manage analytics tools to track and report on KPIs.
- Analyze data to identify trends, opportunities and areas for improvement.
- Develop and implement performance marketing campaigns across various channels.
- Utilize data driven insights to optimize campaigns and maximize ROI.
- Collaborate with cross functional teams to align marketing efforts with overall business goals.
- Optimize website content for both search engines and user experience.
- Collaborate with content creators to ensure content aligns with SEO strategies.
- Implement A/B testing for content performance optimization.
- Leverage AI tools for data analysis, customer segmentation and personalized marketing.

**Salary**: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Weekend availability

**Experience**:

- Digital marketing: 2 years (preferred)

Ability to Commute:

- Grant Road, Mumbai, Maharashtra (required)

Work Location: In person

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