Avp Digital Products

**Description**

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The AVP of Digital Products leads and oversees teams for specific digital products within Victoria’s Secret & Co digital platforms. This role’s primary responsibilities include leading the associated Product teams and partnering with brand leaders to confirm goals for shared capabilities. They will be accountable for rapid evolution and leverage of capabilities in support of brand growth goals. They will ensure agility and rapid learning in the customer experience and develop a world-class team whose work accelerates growth.

**RESPONSIBILITIES**:
Develop Product Vision and Brand Partnerships
- Maintain competitive and marketplace awareness and a detailed understanding of benchmarks for best-in-class order capabilities to build thought leadership in the space. Leverage research, patterning, and expert analysis of emerging/advanced techniques within and beyond specialty retail to envision the ideal order experience and the data, systems, and capabilities that enable it.
- Partner with UX Research and Customer Care teams to understand the customer journey; identify key customer pain points and key experience opportunities; ensure research and insights are carefully considered in work prioritization.
- Lead vision development with brand partners; identify key outcomes and collaborate with brand and commerce services partners to maximize testing and leverage of shared capabilities.

Lead Order Group Product Teams
- Oversee product teams; recruit, train, coach, and mentor an empowered, high-talent team of domain experts.
- Manage Product Owners/Analysts, ensuring consistent and coordinated execution of Lean/Agile workflows, from backlog creation and grooming to UX research/prototyping, development, testing, deployment, analysis, and iteration.
- Guide teams in aggressive evolution of best-in-class capabilities to drive customer satisfaction, profitability, and business growth.
- Drive continuous learning and improvement for key customer journeys and interactions.
- Collaborate with other Platform teams to unlock dependencies and effectively leverage data, systems, and services.
- Coordinate with global teams and third-party vendors to drive internal and external innovation pipelines; perform cost/benefit assessments for enabling technologies; coordinate testing/selection of technology partners.
- Ensure, quality, compliance, and rapid response to customer or business issues.

Implement best practices for Lean & Agile software development
- Ensure product teams maintain a current understanding of key business and customer trends and pain points
- Ensure product teams leverage analytics to drive optimization; measure progress against KPI benchmarks and targets
- Implement Lean disciplines to minimize waste and maximize speed of value to customer/business: user-centric design, Design thinking, MVP, and closed-loop feedback-driven iteration, Agile Development, Hypothesis/Outcome focus, etc.

Continuously evolve and optimize processes and standards to build speed, quality, agility, and flexibility for the Enterprise

**Qualifications**

**QUALIFICATIONS**:

- Demonstrated vision, passion and track record of driving results through customer service technology and business processes
- Detailed and current familiarity with best practices and vendor ecosystem for Customer Service
- Strong current understanding of commerce KPIs and best practices
- “Big Picture” thinker with holistic, omni-channel point of view and creative problem-solving ability
- Strong and positive leadership presence: able to inspire, collaborate, and flex communication style to build trust and consensus
- Comfortable working in a diverse, distributed team environment with Lean/Agile Product Management practices
- High curiosity and learning orientation
- Organized, structured, analytical and logical; strong problem-solving skills and financial acumen
- Balanced, business-minded approach using qualitative and quantitative data to evaluate actions and investments
- Able to gain insights on customer and business dynamics through metrics and drive to productive action

Excellent written and oral communication skills, including relationship management, presentation, facilitation, and decision support

**EXPERIENCE REQUIRED**:

- Bachelor’s degree required
- 10+ years’ experience with consumer-facing digital products/properties
- 5+ years management experience
- Product leadership experience, ideally in Lean/Agile environments

Business-to-consumer eCommerce experience (specialty retail/beauty/fashion/apparel a plus)