B2b Digital Marketing Executive

5 days ago

Delhi Delhi, India Digilink Ads Full time

**B2B Digital Marketing Executive**

**Experience: 2-3 Years**

**Salary Up-to 55k**

**Job Summary**:
As a **B2B Digital Marketing Executive,** your primary responsibility will be to generate high-quality leads for the business development team by creating and executing **digital marketing campaigns** tailored to attract potential clients. You will focus on driving customer acquisition through targeted strategies across various digital channels within the technology or IT sector.

**Key Responsibilities**:

- Design and optimize online campaigns to capture and convert leads, ensuring a consistent pipeline for the business development team.
- Collaborate with the business development and sales teams to ensure marketing efforts align with business goals and target audience needs.
- Analyze and track the performance of lead generation campaigns, optimizing strategies based on metrics such as **conversion rates, cost per lead, and ROI**.
- Use tools like **Google Analytics,** CRM platforms, and marketing automation software to manage and nurture leads through the funnel.
- Conduct market research to refine buyer personas and drive growth, and create targeted content (**whitepapers, case studies, eBook**) to engage and convert the audiences by showcasing expertise.
- Lead cross-functional integrated marketing campaign to ensure seamless alignment on brand positioning, creating high-impact messaging that differentiates the brand in a competitive landscape.
- Conduct market research and competitor analysis to identify new opportunities for lead generation within the tech/IT space.
- Create engaging and relevant content (e.g., landing pages, whitepapers, case studies) that resonates with potential leads.
- Stay up-to-date with digital marketing trends and lead generation techniques, especially within the technology/IT industry.

**Qualifications**:

- Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
- Strong analytical skills with the ability to assess campaign performance and make data-driven decisions.
- Excellent communication skills and ability to collaborate with business development and sales teams.
- Experience with CRM and marketing automation platforms (e.g., **HubSpot**, Marketo, Jira, **Zoho, SEMrush, GA**, Google Search Console) to manage and nurture leads.

Pay: ₹45,000.00 - ₹55,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Do you have experience working in a digital agency?
- Do you have experience in Organic Ads or Paid Ads?
- Do you have experience with Apollo.io?
- Are you familiar with setting up and optimizing drip marketing campaigns?

**Education**:

- Bachelor's (required)

**Experience**:

- Content marketing: 2 years (required)
- B2B Marketing: 2 years (required)
- Google Analytics: 2 years (preferred)
- Lead generation: 2 years (required)
- Organic Marketing: 2 years (required)

Work Location: In person

Application Deadline: 02/01/2025

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