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Social Media Executive

2 weeks ago

Bengaluru, India Yashram Lifestyle Brands Pvt. Ltd. Full time

**About Our Company**

At Yashram Lifestyle Brands, we are inspired to solve real life vulnerabilities faced by people. Our brands, products, innovations and inventions are all a result of our passion in improving quality of life. Our invention 'Period Panty' dates back to 2007 and is patented in India & USA. Our unique products have earned us satisfied customers across the globe.

We are in a high growth phase and building a team that works with high integrity, ownership and a never-give-up attitude.

**Our brands**:
Morph is India's most loved maternity and nursing wear brand. We continuously innovate in this space for the comfort and safety of new mothers.

Adira is a fun and practical intimate brand for girls, teens and ladies with innovations. To name a few, are India & USA Patented period panties, support bras for growing girls and more.

Incontinence Underwear For people who suffer from light urine leakage problems.

How To Tell Your Child, is a social initiative of Yashram Brands where we help parents, schools & communities fight child sexual abuse.

**Key Responsibilities**:

- Personal brand building focus, monitor SEO and web traffic metrics
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling personal brand awareness through various social media channels
- Supervise all aspects of social media interaction between customers and the brand, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn
- Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Connecting to the brand and potential target audience across various social networking platforms.
- Sharing all the important information and links via social media.
- Staying up to date with the latest trends across all the social media networks.
- Adhering to all the guidelines before publishing on social media.
- Devising insights reports after gathering insights and feedback from social media sites.
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives, report on ROI and targets to increase brand awareness and increase customer engagement
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Act as a single point of company contact for Clients. Build and maintain existing client relationship.
- Tracking records of the followers and maintaining a list of the same.
- Develop social influencer relationships and run influencer campaigns across all media
- Create engaging multimedia content across multiple platforms
- Form key relationships with influencers across the social media platforms
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyze and report on performance on social media platforms using native monitoring platforms e.g. Facebook insights, Google Analytics, etc.

**Qualifications required**:

- 1-2 years of Social Media Management experience and Graduate Degree, preferably in mass media, advertising, journalism.
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
- Knowledge and understanding of social media networking platforms.

**Salary**: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- total work: 1 year (required)

**Speak with the employer**
+91 6366098686