Marketing Generalist

Category:

- Marketing
- Job Location:

- New Delhi (Moti Nagar)
- Experience:

- 2+
- Job Type:

- Full Time
- Education:

- Graduate
- Job Description:

- Market Research: Perform market analysis and research on competition. Help identify marketing trends and key opportunities for innovation
- Campaigns: Develop a digital campaign strategy and calendar based on company objectives
- Digital Advertising: Multi-channel online campaign development and execution
- Social Media: Manage social media presence, conduct integrated campaigns
- Website: Site maintenance, manage updates, site administration, working with the developer
- SEO: Institute best practices; constantly fine-tune and optimize our properties
- Paid Search: Recommend strategies that align with quarterly goals, execute programs, report results
- Lead Gen: Generate leads and demand for our offerings
- Analytics: Metrics and reporting on all online properties and campaigns
- MBA with 2+ years of Technology/SaaS marketing background strongly preferred
- Highly analytical and data-driven
- Good understanding of B2B business model, especially ‘customer buying journey.’ Understanding of development and execution of online campaigns and communication strategy
- Outstanding written, verbal, and interpersonal communication skills
- Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies
- Ability to manage multiple priorities and campaigns and report progress and status internally