Social Media Executive

**About Company** Calibray is a full-service eCommerce and consulting firm focusing on marketplace eCommerce business development, creative development, and all-around online brand development. We ensure solid online business foundations and plan to develop brands at each stage; we are firm believers in quality product selling and affiliate ourselves with companies that share the same philosophy serving the private, public, and social sectors with our eCommerce skills to bring the change needed to achieve success" We Work, You Earn" is our motto, and we live up to it by developing groundbreaking product business development services. Our passion for eCommerce unites us and drives us to build a remarkable brand success story We think that businesses can thrive and expand with a conscience. That is why we have created an ecosystem that combines services, software, education, and community to help businesses get better every day. Calibray was founded in 2017 with the sole purpose of providing quality with comprehensive eCommerce services. The founder was an active management part of a few rapidly growing eCommerce brands. At Calibray, we aim to create a smooth path for brands who want to develop their online business, and we work every day to make an impact that matters. We offer a dynamic culture of inclusion, collaboration, and high performance. In addition, we mix worldwide expertise with local knowledge to assist you in making your lofty aspirations a reality. **Job Title**: Back office Executive **Job type** : Full time **Duties and Responsibilities**: We are seeking a highly motivated PPC Specialist / Social Media Executive with a strong understanding of paid advertising on Google Ads and Meta (Facebook & Instagram). **PPC Campaign Management**: - **Google Ads**: Develop, implement, and optimize PPC campaigns using Google Ads across search, display, shopping, and video ads. - **Meta Ads**: Manage and optimize Facebook and Instagram ads (Meta Ads) to reach relevant audiences, boost engagement, and increase conversions. - Monitor campaigns on both platforms to ensure performance aligns with business goals. - Conduct keyword research to identify the most valuable keywords for campaigns, ensuring the best ROI. - Set up and optimize conversion tracking for all campaigns. **Social Media Advertising**: - Conduct A/B testing on ad creatives, copy, and targeting to improve click-through rates (CTR) and conversion rates. - Create engaging ad copy and visuals that resonate with target audiences, while maintaining brand consistency. - Manage daily ad budgets, ensuring cost-efficiency and maximizing ad spend. **Optimization & Reporting**: - Use Google Analytics, Google Ads Reports, and Meta Ads Manager to track and optimize performance. - Adjust bids, targeting, ad creatives, and keywords to continually improve campaign performance. **Desired Profile**: - Excellent communication, Excel and Microsoft skills is necessary. - Ability to manage tasks simultaneously and efficient co-ordination. - Collaborate with the marketing team to align PPC and social media campaigns with broader marketing strategies and goals. - Stay up-to-date with the latest trends and best practices in PPC advertising and social media marketing. - Provide input and recommendations for new opportunities in PPC and social media advertising strategies. - Analyze competitors’ campaigns and adjust strategies to stay competitive in the market. - Manage campaign budgets to ensure ads are running within allocated budgets while optimizing performance. - Recommend budget adjustments based on campaign performance and ongoing analysis. - Proficiency in using Google Ads, Meta Ads Manager, Google Analytics, and other analytics tools. **Preferred Qualification**: Graduation in any relevant field. Experienced in Digital Marketing will be a plus. **Role**: Social Media Executive **Industry Type**: Social Media **Department**: Customer Success, Service & Operations **Role Category**: Social Media Executive **Job Types**: Full-time, Permanent, Fresher Pay: ₹14,000.00 - ₹17,000.00 per month Schedule: - Day shift - Morning shift **Education**: - Bachelor's (preferred) **Experience**: - Social media marketing: 1 year (preferred) - total work: 1 year (preferred) License/Certification: - Digital marketing (preferred) Work Location: In person