Product Marketing Executive

3 days ago

Kolkata, India Peformance Industries P. Ltd Full time

**About Us**

Photojaanic’s purpose is to help enrich our customer’s lives through customized and personalized products. We are a part of New Vision, and have been building and operating digital imaging businesses for over 15 years.

We are a “full-stack” business. We produce our own products, market them, and manufacture them ourselves. This lets us maintain higher quality standards, faster product agility, and lower costs. Our head offices are in Goa and Singapore, but many of our team members work remotely. We base decisions on data and what’s right for the customer.

At Photojaanic, we strive to build a caring, customer-centric, and innovative culture. We aim to build a culture that fosters friendliness and teamwork; humility and open-mindedness; curiosity, learning and personal development.

**Job Profile**

We’re looking for a full time Marketing Executive who has a passion for custom, personalized products, and creative industries such as publishing, creative art, fabric/têxtile, stationery, toys, etc. You’ll be working in our Product & marketing team to identify improvements and new features for our products, services,apps and research to identify product-educational content that our customers will find valuable and love. You’ll also do keywords research and create product marketing material including webpages, and product creative.

**Responsibilities**
- Research and identify potential Products, features opportunities and ideas.
- Create requirements for new Products based on competitor and market research for our Brand Stores and Services.
- Conduct market analysis and analyze products, apps and creative assets opportunities
- Identify and rank key features of products and apps
- Write product requirements and collaborate with the product development team to develop products and product specifications and creatives
- Write marketing copy and coordinate with Graphic Designers and Photographers as required
- Develop product catalogs and identify educational creative content that are interesting and useful for our Brands audience ( Ezycreate, Photojaanic, Tinyko ).
- Collaborate with our Product team.
- Maintain a consistent brand tone and style as per branding Guidelines.

**Qualification**
- 1-2 Years experience in Product/Services Development
- Passion to analyze, research and identify key product features
- Passion for AI tools to learn and apply
- Good communication skills in English
- Solution oriented and self-driven

**Salary**: ₹21,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- product marketing: 1 year (preferred)
- services development: 1 year (preferred)
- research Marketing: 1 year (preferred)

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