Performance Ads Expert

2 days ago

Gurugram Haryana, India Shree Shyam Jyotish Kendra Full time

**Experience: 2-5 Years**

**Industry: Digital Marketing / Ecommerce / Lead Generation**

**Job Summary**:
We are looking for a results-driven **Performance Marketing Expert** to manage and optimize paid ad campaigns on **Google Ads and Meta (Facebook & Instagram)** platforms. You will be responsible for driving ROI through strategic campaign planning, execution, and ongoing optimization.

**Key Responsibilities**:

- **Campaign Strategy & Execution**:

- Plan, launch, and manage lead generation, sales, and awareness campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Conduct keyword and audience research to build effective targeting strategies.
- **Performance Optimization**:

- Monitor KPIs like ROAS, CPA, CTR, and Conversion Rates to continuously improve performance.
- Conduct A/B testing on creatives, headlines, and landing pages.
- Implement retargeting and lookalike audience strategies.
- **Reporting & Analytics**:

- Prepare weekly/monthly performance reports using tools like Google Analytics, Google Data Studio, or Meta Ads Manager.
- Provide insights and strategic recommendations based on data.
- **Budget Management**:

- Manage campaign budgets effectively to maximize ROI.
- Forecast and allocate monthly ad spends with performance goals in mind.
- **Creative Coordination**:

- Collaborate with design and content teams for ad creatives and landing page improvements.

**Requirements**:

- 2+ years of hands-on experience managing performance ads on **Google and Meta platforms**.
- Strong understanding of **Google Ads Manager, Meta Business Suite, Google Analytics, UTM tracking**, etc.
- Proven track record of meeting performance KPIs and generating leads/sales via paid ads.
- Familiar with **landing page optimization** and funnel-based advertising.
- Strong analytical and problem-solving skills.
- Google Ads and/or Meta Blueprint certifications preferred.

**Nice to Have**:

- Experience with tools like **Google Tag Manager, Hotjar, SEMrush, or Ahrefs**.
- Prior experience in **e-commerce, SaaS, or high-ticket lead generation**.

*

**Salary: Perks: Flexible working hours, performance bonuses, remote option, certification support.**

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

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