Sales & Marketing Executive
4 days ago
_**JOB DISCRIPTION:
- **_
- Research market trends and identify customer needs, pain points, and buying objections
- Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages
- Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
- Plan, allocate, and control the budget for our future campaigns and product launches
- Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
- Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines
- Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
*
**Key skills for marketing executives**
- Excellent communication skills and the ability to network
- Bachelor’s degree in Marketing/Advertising, Communications, or Business
- 2 TO 4 years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage)
- Working knowledge of project management software [Trello, Jira, Asana]
- Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign, or Marketo]
- Excellent communication and presentation skills
- Strong analytical and project management skills and superb attention to detail
**Salary**: ₹10,323.93 - ₹25,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Ability to commute/relocate:
- Mira Road, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
**Language**:
- English (preferred)
-
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