Marketing Associate

4 days ago

Thaltej Ahmedabad Gujarat, India Unnati unlimited pvt ltd Full time

Position Summary

The Marketing Associate is responsible for driving qualified traffic and leads.The role combines hands-on Meta Ads execution, creative production, and data-driven optimisation to maximise ROI and strengthen our brand presence across Meta, LinkedIn, and other digital touch-points.
- ____________________

Key Responsibilities
- Plan full-funnel paid campaigns (Awareness → Engagement → Conversion) to achieve registration target.
- Conduct A/B tests on audiences, creatives, placements, and bidding strategies to improve Cost-Per-Lead (CPL) and Return-on-Ad-Spend (ROAS).
- Maintain a rolling 6-week campaign calendar aligned with topics
- Launch, monitor, and optimise ads in Meta Ads Manager (Facebook, Instagram) and LinkedIn Campaign Manager.
- Build and manage custom audiences and retargeting pools derived from pixel data, CRM lists, and webinar attendees.
- Design static and video creatives in Canva (or Adobe Express/Figma) following brand guidelines.
- Draft compelling copy: ad headlines, captions, CTAs, and hashtag sets tailored to each platform.
- Build weekly dashboards in Excel / Google Sheets summarising spend, CPL, CTR, CVR, ROAS, and cohort behaviour.
- Translate data into actionable insights and next-step recommendations for creative iterations or budget re-allocation.
- Evaluate and onboard freelance designers, video editors, or influencers as needed.
- ____________________

**Qualifications**:
Education
- Bachelor’s degree in Marketing, Mass Communication, Business, or related field.

Experience
- 1-3 years in digital marketing, preferably in a performance-focused agency or ed-tech/start-up.
- Proven track record of managing Meta Ads campaigns with demonstrable CPL ≤ ₹100 and ROAS goals.

Certifications (Optional)
- Meta Certified Digital Marketing Associate, Google Analytics Certification, HubSpot Inbound Marketing, etc.

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Application Question(s):

- Can you use Canva and other tools to create content pipeline ?
- Experience in running Meta ADs (In Months)
- Relevant experience in campaign planning, AD copy, etc (in Months)
- Available for interviews between 9:00-9:30 am during Mon-Sat (YES/NO)

**Experience**:

- Social media marketing: 1 year (required)

Work Location: In person

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