Marketing Associate

**Job Title**: Marketing Associate
**Location**: Remote (U.S. or India)
**Compensation**: INR 2.4-7 lakhs/year (based on experience)
**Extras**: Performance Bonus + Equity (Stock Options)
**Type**: Full-time

**About Us**

We are a Silicon Valley-backed AI startup transforming the accounting and finance industry through intelligent automation. Supported by world-class accelerators and investors, we’re building the next-generation AI Financial Operating System that powers bookkeeping, tax, and CFO services for small businesses.

We’re now looking for a creative, driven **Marketing Associate** to help tell our story, engage audiences, and drive growth through digital channels. This is an exciting opportunity to join a high-growth AI company at the ground level, take ownership of marketing initiatives, and build a brand that shapes the future of finance.

**The Opportunity**

We’re hiring a **Full-Stack Marketing Associate** — someone who can write, design, analyze, and execute. You’ll manage our marketing operations end-to-end, from maintaining the website and writing copy to running digital campaigns, creating demo videos, and managing social media presence.

If you’ve worked in an agency, thrive on creative problem-solving, and know your way around modern marketing tools like **Canva, Webflow, and Meta/Google Ads**, this role is for you.

**What You’ll Do**
- **Website Management**: Update and maintain company website pages, landing pages, and blog content.
- **Performance Marketing**: Plan, execute, and optimize paid campaigns on Google, LinkedIn, Meta, and other digital platforms.
- **Content Creation**: Develop visually compelling content using tools like **Canva, Figma, or Adobe Suite**.
- **Social Media Management**: Manage social channels (LinkedIn, X/Twitter, Instagram, YouTube), post consistently, and engage followers.
- **Video & Demos**: Create short demo videos, tutorials, and marketing reels that showcase our AI product capabilities.
- **Analytics & Reporting**: Track campaign performance, measure ROI, and provide actionable insights.
- **Brand Consistency**: Ensure all materials align with Otterz’s brand voice and visual identity.
- **Collaboration**: Work closely with founders and product teams to align marketing initiatives with business goals.

**What We’re Looking For**
- 2-6 years of experience in **digital marketing, content creation, or performance marketing**.
- Strong copywriting and storytelling ability — comfortable writing across formats.
- Experience using **Canva, Webflow, Figma, Google Analytics, Meta Ads, or similar tools**.
- Hands-on experience managing **social media and paid campaigns**.
- Video editing or motion design experience is a plus.
- Exposure to **startup or agency environments** preferred.
- Strong analytical mindset with an eye for creativity.
- Excellent English communication and writing skills.
- Self-starter who can thrive in a fast-paced, tech-driven environment.

**Why Join Us**
- **Career Growth**: Shape the marketing engine of a global AI startup from the ground up.
- **Equity Upside**: Early employee stock options in a fast-growing Silicon Valley-funded company.
- **Creative Autonomy**: Freedom to experiment with ideas, campaigns, and channels.
- **Cutting-Edge Tech**: Market a product at the forefront of AI-driven accounting innovation.
- **Global Exposure**: Collaborate with international teams and audiences.
- **Remote Flexibility**: Work from anywhere.
- **Impact**: Help define how small businesses discover and experience AI in finance.

**How to Apply**

**“Marketing Associate - Remote.”**

Projected Total Compensation: ₹240,000.00 - ₹700,000.00 per year

**Benefits**:

- Flexible schedule
- Provident Fund
- Work from home