Mindshare Fulcrum Executive

**Overview of job**
Mindshare is a part of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Executive - Planning to join us. In this role, you will be responsible for tactical planning, execution of Non-Biddable media plans for a set of businesses.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The GMS Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams. The GMS Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GMS Activation specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence.

**Reporting of the role**:
Reporting to: This role reports to the Director/Manager - Activation Specialist, GMS India
**3 best things about the job**:
- You will be groomed and made Multi-channel / integrated plan champion by the most dynamic Manager- You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India- Opportunity to work as Activation Specialist on some of the big categories and top advertisers in the region and extend your learning opportunities

**Measures of success**:
**In 3 months**:

- Understanding of GMS cross functioning teams, & their roles and responsibilities
- Involve in creation and execution of plans for aligned business and to take care clients’ day to day requirements coming from Activation Specialist Director/Manager
- You will be part of updates/ revisions/ reviews as per aligned frequency with Activation Specialist Manager
- Create integrated media plans across TV, Press, Radio and Digital I/O Buys
- Learn the Digital Reservation Buys planning & execution process

**In 6 months**:

- Independently able to create integrated media plans across TV, Press, Radio and Digital I/O Buys
- Handle tactical and implementation planning and ensure delivery of KPI as aligned
- Ensure timely reporting of media deliverables and reports

**In 12 months**:

- Become a Multi-channel / integrated plan champion
- Ensure 100% Reviews are done with Activation Specialist Manager as per aligned SOP
- Achieve 100% GMS process compliance adherence across aligned business

**Responsibilities of the role**:

- GMS Activation Specialist team is accountable for tactical planning and implementation for a set of clients
- GMS Activation Specialist team to understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s
- Understand the campaign brief received from Agency Planner / GMS Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP
- Coordination with other stake holders, mainly the GMS Buying team for deal closures
- Optimize the activation plan to achieve the objectives/ KPI
- Close the optimized plan with Activation Specialist Manager
- Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
- Set up campaign platforms for Digital activity (wherever required)
- Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
- Execute the approved campaign through GMS mPlan team: campaign go live
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid
- eavls etc
- Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief
- Follow end to end GMS process for Planning, Campaign execution and Campaign management
- Adherence to GMS best practices for planning and campaign management
- Maintenance and follow-through of SOPs.

**In addition to create, implement and manage integrated campaigns***:

- GMS Activation Specialist team understand media behaviours and how the target audience interacts with media
- Work collaboratively with GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
- Ensure Plan QC around key deliverables of the Campaign
- Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures

**What you will need**:

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