Mindshare Fulcrum Principal Partner

Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Digital Lead to join us. In this role, you will be responsible for The Digital Product on the HUL Business.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Strategy Lead

3 best things about the job:
1. Opportunity to create cutting edge, industry first digital solutions
2. Landing digital initiatives at scale
3. Working with some of the best minds in marketing in India

In this role, your goals will be:
In three months:

- Understanding current ways of working in digital and the product offer in detail
- Understand the vision and the priorities for the next 6 months

In six months:

- Winning client confidence to drive key product conversations
- Interact with the partner ecosystem to scope new areas and offerings

In 12 months:

- Independently driving the digital narrative for HUL and landing key initiatives
- Have a robust future facing plan for product development and ensuring the digital product is future fit

What your day job looks like at Mindshare:

- Managing learning and experimentation initiatives
- Working with the digital media lead at HUL to ensure right scale up of plans and initiatives within the wider HUL ecosystem
- Working with GroupM and Mindshare centers of Excellence to continuously bring Global/regional/local ideas and initiative to HUL

What you’ll bring:

- A thorough understanding of digital platforms, performance matrices for each
- Digital best practices that help drive results for brands
- The ability to demonstrate the impact of digital on business growth and results
- The passion to create cutting edge digital work

Minimum qualifications:

- 12+ years of experience in Digital media/marketing
- Experience on brand and performance
- Platform/Client side experience a plus

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team
- #teammindshare
- We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at

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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.