Executive - Ecommerce

About WPP Media

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand,

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact:
**Reporting of the role:

- **Reporting: Ecommerce - Account Leader

**3 best things about the job**:

- Opportunity to work with one of the fastest growing industries in India - Indian e-commerce market is expected to reach $120 billion by 2026 from as low of $38 billion in 2021
- It will foster your entrepreneurship skills - One of the unique divisions within the ecosystem which will foster your entrepreneurship skills by providing unlimited opportunities to build & run ecommerce business
- Opportunity to work with some of the biggest brands across industries

**In this role, your goals will be**:
**In three months**:

- Liaises with UL SPOC to design and execute Monthly Plans across ecommerce platforms.
- Leads and manages all operations E2E to ensure smooth execution of Search campaigns.
- **In six months**:

- Complete understanding of Search ads on platform. Demonstrates expertise in navigating ad account dashboards to deploy and manage campaigns.
- Manages ad budgets effectively to allocate resources efficiently across campaigns and placements.
- Monitors and optimizes campaigns & spend performance to deliver business goals.

**In 12 months**:

- Conducts comprehensive keyword analysis to identify relevant search terms and refines campaign based on performance data and trends.
- Sound understanding of bid optimization and automation tools to drive bidding strategies.
- Undertakes campaign analysis to deliver findings and recommendations. Dissects data at all levels to deliver actionable insights driving performance efficiency.
- Leads review for assigned set of accounts to share Weekly/ Monthly performance with UL.
- Liaises with Ecommerce platform SPOC to understand best practices and benchmarks.
- Responsible for performance reporting and prepares reports as needed.

**What you’ll bring**:

- Entrepreneurial mindset with a willingness to go the extra mile to deliver results
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced environment.
- Go-getter and self-starter attitude.
- Problem solving and strong analytical skills. Ability to interpret data to drive actionable insights and decisions.
- Ability to work effectively within a fast paced, complex matrix and changing environment.
- Proficient in Excel.

**Minimum qualifications**:

- 1.Tech or MBA
- 2.Minimum 1-2 years of experience executing PPC/ Search ads on Ecommerce marketplaces
- 3.Experience with tools for campaign management and Bid optimization.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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