Communications Officer Required

Location: Khar (West), Mumbai

Work days: Monday to Friday

Reports to: Chief Strategy Officer

**BACKGROUND**

Aseema is a purpose-driven organisation working at the intersection of education and social

enterprise through two distinct yet interconnected entities:

- Aseema Charitable Trust - dedicated to educational initiatives and community impact

programs.
- Aseema Foundation - the product division that designs and sells handmade products to

support and sustain our charitable work.

As our work expands in both scope and depth, there is a strong need to build a cohesive

communication strategy that enhances awareness, engagement, fundraising, and product

sales — and builds Aseema’s reputation as a trusted, creative, and impactful organisation.

**PURPOSE**

In today’s attention economy, storytelling, digital visibility, and engagement are crucial. Aseema is poised to expand its reach and deepen its impact — but to do so, a structured, intentional communication strategy is critical.

This communicator will create powerful storytelling content, manage digital channels, drive audience engagement, support fundraising campaigns, product sales, and lead public relations efforts — ensuring that both Aseema Charitable Trust and Aseema Foundation are consistently and effectively represented to the outside world.

**TARGET AUDIENCES**
- Donors (institutional and individual)
- Volunteers and community supporters
- Product customers (local and global)
- Local communities (for awareness and participation)
- Media and PR partners
- Stakeholders and collaborators in the development/social impact space

**CURRENT GAPS**
- Lack of cohesive communication strategy and content planning
- Inconsistent branding and voice
- Minimal audience engagement and growth
- Limited media outreach and PR
- Absence of data-driven content performance analysis

**CORE OBJECTIVES**

1. Increase Visibility: Build brand awareness for both the education and product divisions.

2. Engage Stakeholders: Keep donors, volunteers, customers, and partners informed and

inspired. Engage the correct audience.

3. Drive Action: Convert engagement into donations, product sales, or volunteering.

4. Establish Brand Voice: Maintain consistency in tone, look, and messaging across

platforms.

5. Leverage Media & PR: Position Aseema and its leadership in the public eye through

earned media.

**SCOPE OF WORK**

1. Content & Storytelling
- Create written, visual, and video content: blogs, newsletters, case studies, product stories,

reels, and campaign videos.
- Work closely with program and product teams to surface and narrate field stories and

milestones.

2. Social Media Management
- Build and manage a unified content calendar across platforms: Instagram, Facebook,

LinkedIn, and WhatsApp Business.
- Tailor content to each platform with a strong eye for visuals, engagement timing, and

audience tone.
- Drive follower growth and interaction.

3. Digital Marketing & Analytics
- Run digital campaigns (organic + basic paid ads) to support awareness, fundraising, and

sales.
- Update and optimise website content for user experience and SEO.
- Track and report on analytics (reach, conversions, engagement) to inform content strategy.

4. Public Relations
- Build relationships with journalists, influencers, and media houses.
- Draft and pitch press releases, stories, and media opportunities.
- Secure interviews, speaking engagements, and thought leadership features for Aseema’s leadership.

5. Branding & Communication Collateral
- Ensure brand consistency across all external and internal communication materials.
- Support development of brochures, donor reports, pitch decks, exhibition content, and

product catalogues.

**SKILLS REQUIRED**:
1. Excellent command over English language

2. Proficiency in written and verbal communication skills

3. Relevant experience of minimum 3-5 years.

4. Ability to communicate clearly and persuasively with diverse stakeholders and audiences.

5. Ability to multi-task, prioritize, and work independently

6. Proficiency in managing and strategizing social media platforms to enhance engagement and brand presence.

**Benefits**:

- Food provided
- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 01/07/2025