Amazon Digital Marketing Executive

1 week ago

Noida Sector Noida Uttar Pradesh, India Oxygen Magnesium Private Limited Full time

**Amazon Digital Marketing Executive - The Formularx**

**Full Job Description**:
Role Title: Amazon Digital Marketing Executive

Location: Noida, NCR

Salary - As per Company norms

Working Mode: Onsite

Job type: Full-time

**Job Summary**:
**Responsibilities**:
1. **Amazon Listing Optimization**:

- Create new and optimize existing product listings, ensuring SEO-friendly content, accurate descriptions, and high-quality images.
- Enhance product titles, bullet points, and descriptions to improve search rankings and conversion rates.
- Optimize A+ Content (EBC) and brand store for better customer engagement.

2. **Amazon Ads & PPC Campaign Management**:

- Plan, execute, and optimize **Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display)** campaigns.
- Conduct keyword research, bid adjustments, and campaign structuring for maximum ROI.
- Monitor and adjust budgets to maintain profitability and efficiency.

3. **SEO & SEM Strategy**:

- Implement best practices for **on-page and off-page SEO** to improve organic search ranking.
- Develop and execute SEM strategies to drive paid traffic and enhance discoverability.

4. **Data Analysis & Performance Tracking**:

- Analyze **Amazon Ads, Amazon Analytics, and business reports** to identify trends, optimize campaigns, and increase sales.
- Track KPIs such as **ACOS, ROAS, CTR, CVR, TACOS, and organic vs. paid sales performance**.
- Provide actionable insights and regular reports on campaign performance.

5. **Content & Image Enhancement**:

- Collaborate with designers and content creators to improve product images and infographics.
- Ensure content aligns with Amazon’s best practices and enhances the customer experience.

**6. Competitor Analysis**:

- Conduct **in-depth competitor research** to identify top-performing brands, their strategies, and pricing models.
- Monitor **competitor listings, keywords, pricing, reviews, promotions, and ad strategies** to identify growth opportunities.
- Use tools like **Helium 10, Jungle Scout, and Seller App** to track competitors.
- Generate competitor **benchmarking reports** and suggest data-driven strategies to outperform them.
- Identify **gaps in competitors’ product offerings** to find potential opportunities for new SKUs.

7. **Sales Growth & Strategy**:

- Develop strategies to **increase organic sales and maximize ad-driven revenue**.
- Implement promotional strategies like **Lightning Deals, Coupons, and Discounts** to drive conversions.
- Stay updated with Amazon's algorithm changes, advertising trends, and industry best practices.

**Requirements**:

- **Minimum 1 year of experience** in Amazon Account Handling, Amazon Ads, PPC, and SEO optimization.
- Strong knowledge of **Amazon Seller Central, Advertising Console, and Amazon Brand Analytics**.
- Proven track record of improving **organic ranking, conversion rates, and ad efficiency**.
- Keywords **research tools (Helium 10, Jungle Scout, Merchant Words, etc.)** is a plus
- Proficiency in **Excel/Google Sheets** for data analysis.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication and project management abilities.
- **Qualification**: Bachelor's degree in marketing, business, technology, or a related field.

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your current Salary?
- What is your Expected CTC?
- What is your Notice Period?

**Experience**:

- Amazon Digital Marketing Executive: 1 year (preferred)

Work Location: In person

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