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Digital Marketing

2 weeks ago

Kochi Kerala, India Kaizen Star Technologies Full time

**Job Title**: Experienced Digital Marketing Specialist

**Job Overview**:
**Key Responsibilities**:

- Manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
- Create and manage content marketing initiatives, including blogs, whitepapers, videos, and infographics.
- Oversee social media marketing strategies, including content creation, community engagement, and paid ads.
- Analyze digital marketing performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable insights to improve campaign results.
- Conduct keyword research, on-page, and off-page SEO strategies to enhance organic search rankings.
- Stay current with digital marketing trends, technologies, and best practices to ensure strategies remain competitive.
- Collaborate with cross-functional teams (design, sales, product, etc.) to ensure digital campaigns align with overall business objectives.
- Manage and allocate marketing budgets effectively, ensuring campaigns are cost-effective and within budget.
- Lead and mentor junior digital marketing team members, providing guidance and support for their professional growth.

**Requirements**:

- Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, SEMrush, Hootsuite, etc.).
- Experience in creating and executing successful PPC campaigns with a focus on ROI.
- Proficient in SEO techniques, both on-page and off-page, with hands-on experience in optimizing websites for search engines.
- Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and social media advertising.
- Strong copywriting and content creation skills, with the ability to produce compelling messages and calls to action.
- Excellent analytical and problem-solving skills, with experience in measuring and reporting on campaign performance.
- Ability to manage multiple projects, meet deadlines, and work under pressure.
- Strong communication skills and ability to work collaboratively with cross-functional teams.

**Preferred Qualifications**:

- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Google Ads and Facebook Blueprint certification.
- Familiarity with website analytics and A/B testing tools.
- Knowledge of graphic design tools (Adobe Creative Suite) for basic content creation.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹10,381.12 - ₹26,848.24 per month

Schedule:

- Day shift
- Morning shift

Work Location: In person