SEO - Luxury Fashion

2 weeks ago

Maya Puri Delhi Delhi, India Tailorworks Private Limited Full time

**Role Summary**:
**Key Responsibilities**:

- Develop and execute a comprehensive SEO strategy to rank for high-intent, luxury fashion keywords (India & internationally).
- Perform in-depth keyword research, competitive analysis, and SEO audits.
- Identify and target niche long-tail keywords relevant to bespoke, custom, and luxury tailoring.
- Collaborate with content writers to produce keyword-optimized, high-quality articles, landing pages, and collection pages.
- Work with the web and UI team to ensure SEO best practices are embedded in the site architecture and performance.
- Build and manage digital PR outreach to gain backlinks from high-authority fashion, lifestyle, and luxury publications.
- Monitor and improve domain authority, backlink profile, and search engine visibility.
- Keep the leadership team updated with clear SEO reports, insights, and actionable plans.
- Stay ahead of algorithm changes, technical SEO trends, and Google’s E-E-A-T (Experience, Expertise, Authority, Trust) framework.
- 3-6 years of experience in SEO, with a focus on high-end or luxury brands (fashion industry experience preferred).
- Proven track record of ranking competitive keywords on Google (India and global).
- Expertise in tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4.
- Strong understanding of content marketing, link building, and on-page SEO.
- Excellent communication and coordination skills to work across teams.
- Ability to simplify SEO insights for non-technical stakeholders.

**Bonus Points For**:

- Experience securing digital PR placements in luxury/fashion publications.
- Global SEO experience, especially targeting audiences in the US, UK, UAE, or Europe.
- Understanding of Shopify or other CMS platforms used by premium brands.

**Why Join Tailorworks?**

Be part of a fast-growing luxury fashion brand reshaping the world of bespoke tailoring. At Tailorworks, your SEO work isn’t just about traffic—it’s about creating visibility for craft, elegance, and artistry.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift

Work Location: In person

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