
Digital Strategist
6 days ago
**Overview of the role**:
The Digital Strategist demonstrates a strong understanding of digital marketing principles and dissemination vehicles and how they can be leveraged within the medical communication, medical information, and scientific publications space.
- ** Reports to **Sr. Director, Digital Strategy and Engagement, and works closely with Digital Team, Accounts Team, and Medical Writers to develop strategic approaches and solutions for communication and sharing scientific data and medical content.
**Responsibilities**
- Responsible for mapping and overseeing execution of digital tactics for a variety of clients working within the med affairs ecosystem. Able to innovate and offer creative digital solutions to meet the evolving needs of HCPs, patients, and payers
- Create and execute strategic and tactical plans for digital media campaigns across channels such as Paid Search, Programmatic, Paid Social and SEO
- Provide digital research, analysis and insight generation
- Understand, advise on, and communicate digital KPIs
- Engage in client-facing discussions and presentations as an authority on digital strategy and research
- Digital landscape and audience research
- Content and data analysis and optimization
- Stay up to date with current and emerging digital trends within and outside of the medical affairs ecosystem
- Provide actionable insights and recommendations on how to improve or expand upon digital campaigns
- Work closely with designers, developers, and writers to translate strategic and tactical plans into digital deliverables
**Qualifications**
- ** 2-5 years’ experience in a digital strategy role** for pharma, preferably in medical affairs
- Comprehensive knowledge of digital metrics and measurement/analytics reporting
- A solid **understanding of SEO strategy** and optimization and social listening
- Able to demonstrate strong strategic thinking
- Great client-facing and communication skills
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