Social Media Coordinator

5 days ago

Borivali Mumbai Maharashtra, India Anmol Jewellers Full time

Develop and implement engaging social media strategies aligned with ANMOL Jewellers' brand identity and marketing objectives.
- Create and curate high-quality content (text, images, videos) for various social media platforms (e.g., Instagram, Facebook, LinkedIn, Pinterest, YouTube).
- Manage social media calendars and ensure consistent posting schedules.
- Monitor social media channels for brand mentions, customer feedback, and industry trends.
- Engage with followers and respond to inquiries in a timely and professional manner.
- Run social media advertising campaigns and analyze their performance.
- Track and report on key social media metrics, including reach, engagement, and website traffic.
- Stay up-to-date with the latest social media trends, tools, and best practices. *Public Relations:*
- Develop and execute PR strategies to enhance ANMOL Jewellers' brand reputation and build relationships with key media outlets, influencers, and industry stakeholders.
- Draft press releases, media kits, and other PR materials.
- Pitch stories to journalists and secure media coverage for ANMOL Jewellers' products, events, and initiatives.
- Organise press events, influencer collaborations, and other PR activities.
- Monitor media coverage and analyse its effectiveness.
- Manage relationships with PR agencies, if applicable.
- Collaborate with the marketing team on integrated marketing campaigns. *Content Creation:*
- Write engaging captions, articles, and blog posts about jewellery trends, craftsmanship, and ANMOL Jewellers' collections.
- Collaborate with photographers and videographers to create high-quality visual content. Brand Building:

- Ensure consistent brand messaging and visual identity across all platforms.
- Represent ANMOL Jewellers at industry events and networking opportunities.
- Stay informed about the competitive landscape and identify opportunities to differentiate ANMOL Jewellers. *Qualifications:*
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field. *
1-5 years of experience in social media management and public relations, preferably in the luxury or fashion industry.
- Proven track record of developing and executing successful social media and PR campaigns.
- Excellent written and verbal communication skills.
- Strong understanding of social media platforms and analytics tools.
- Ability to create engaging and visually appealing content.
- Strong organisational skills and attention to detail.
- Ability to work independently and as part of a team.
- Passion for jewellery and the luxury industry.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

**Experience**:

- total work: 2 years (required)

Work Location: In person

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