PPC Executive

1 week ago

Vaishali Ghaziabad Uttar Pradesh, India Web Technology Pvt. Ltd. Full time

We are seeking an Experienced PPC Executive with expertise in managing multiple Google Ads accounts and driving effective lead generation for clients in a digital marketing agency environment.

As a PPC Executive in our agency, you will be responsible for executing and optimizing PPC campaigns across multiple Google Ads accounts, focusing on generating high-quality leads for our clients. You will work collaboratively with account managers, designers, and other marketing professionals to ensure campaigns are aligned with client goals and deliver measurable results.

Key Responsibilities:
Manage and optimize PPC campaigns across multiple Google Ads accounts for diverse clients, ensuring each campaign delivers high-quality leads and meets performance goals.
Develop and implement targeted lead generation strategies using Google Ads platforms, including Search, Display, Remarketing, and YouTube Ads.
Perform thorough keyword research, ad copywriting, and landing page optimization to ensure maximum ad effectiveness and lead conversion.
Monitor campaign performance, analyze data, and adjust strategies to improve click-through rates (CTR), conversion rates (CR), and overall ROI.
Conduct A/B testing of ads, keywords, and landing pages to continuously refine and improve campaign performance.
Collaborate with clients and internal teams to understand client goals and create customized PPC strategies tailored to each client’s business needs.
Provide regular reports and actionable insights to clients on the performance of their PPC campaigns.
Stay updated on the latest trends, tools, and best practices in PPC advertising and digital marketing to ensure campaigns remain competitive and effective.
Work efficiently in a fast-paced environment, handling multiple client accounts and balancing priorities to meet deadlines.
Qualifications:
Proven experience as a PPC Executive or similar role, managing multiple Google Ads accounts in a digital marketing agency setting.
Strong expertise in Google Ads platforms (Search, Display, Remarketing, YouTube Ads).
Hands-on experience with lead generation campaigns and a solid understanding of conversion rate optimization.
Proficient in Google Analytics, Google Tag Manager, and other PPC tracking tools.
Ability to analyze data and make data-driven decisions to optimize campaigns for performance.
Excellent communication and collaboration skills, with the ability to work closely with both clients and internal teams.
Google Ads Certification is preferred, and any other relevant certifications are a plus.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹45,000.00 per month

**Benefits**:

- Commuter assistance
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Work Location: In person

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