Branch Relationship Executive

3 days ago

Gurgaon Sector Gurugram Haryana, India YTPS HR Services Full time

**Position Overview**:
**Key Responsibilities**:
**1. **Brand Strategy Development**:

- Assist in developing and implementing comprehensive brand strategies for Polycab Wires and Cables.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with senior management to align brand strategies with overall business objectives.

2. **Marketing Campaigns**:

- Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.
- Ensure consistency in brand messaging and visual identity across all marketing materials.
- Measure and analyze campaign performance, providing insights and recommendations for improvement.

3. **Product Management**:

- Work closely with product development teams to ensure alignment between brand positioning and product offerings.
- Assist in the launch of new products, including the development of marketing collateral and promotional activities.

4. **Sales Support**:

- Collaborate with the sales team to develop effective sales tools and presentations.
- Provide training and support to sales personnel on brand-related topics.

5. **Event Management**:

- Organize and manage brand events, trade shows, and promotional activities to enhance brand visibility.
- Represent the Polycab brand at industry events and conferences.

6. **Stakeholder Engagement**:

- Build and maintain relationships with key stakeholders, including customers, distributors, and industry partners.
- Act as a brand ambassador, promoting the values and vision of Polycab Wires and Cables.

7**. **Reporting and Analysis**:

- Prepare regular reports on brand performance, marketing activities, and market trends.
- Analyze data to identify opportunities for growth and improvement.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- 5+ years of experience in brand management, preferably in the electrical or industrial products sector.
- Proven track record of successful marketing campaigns and brand initiatives.
- Strong analytical skills with the ability to interpret market data and trends.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Proficiency in digital marketing tools and platforms.

**Key Competencies**:

- Strategic Thinking
- Creativity and Innovation
- Leadership and Team Management
- Market Analysis
- Project Management
- Customer Focus

Pay: ₹600,000.00 - ₹900,000.00 per year

**Benefits**:

- Food provided
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

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