Social Media Content Creator

2 weeks ago


Salt Lake Kolkata West Bengal, India Giftlaya Full time

**About Giftlaya**:
Giftlaya is a rapidly growing online platform specializing in personalized gifts, cakes, flowers, and premium balloon decorations delivered across 100+ Indian cities. We make birthdays, anniversaries, baby showers, and surprise events extra special with creative products and customized experiences. If you have a flair for storytelling and a passion for content, Giftlaya is the perfect place to grow your creative career.

**Key Responsibilities**:

- Create high-quality, engaging, and original content for blogs, social media, website pages, product descriptions, and marketing campaigns.
- Develop SEO-friendly articles that drive traffic and improve keyword rankings.
- Work closely with the design and marketing team to conceptualize and execute content for Instagram reels, YouTube shorts, banners, ads, and more.
- Research trending topics in gifting, celebrations, and event décor to create timely and relevant content.
- Write catchy captions, product taglines, and ad copies aligned with brand voice.
- Help script and storyboard promotional and informative video content.
- Ensure all content is consistent in tone, style, and messaging across channels.
- Proofread and edit content before publishing to maintain high quality and accuracy.

**Required Skills & Qualifications**:

- Bachelor’s degree in English, Journalism, Mass Communication, or related field.
- 1-3 years of proven experience in content writing, social media, or digital marketing.
- Excellent writing, grammar, and storytelling skills.
- Knowledge of SEO, keyword research, and digital trends.
- Familiarity with Canva, Google Docs, and basic editing tools.
- A creative mindset with an eye for detail.
- Ability to manage deadlines and multitask efficiently.

**Bonus if you have**:

- Experience with Instagram Reels or YouTube Shorts.
- Basic understanding of photo/video editing tools.
- A personal blog or content portfolio.

**Job Types**: Part-time, Freelance
Contract length: 6 months

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 10 - 20 per week

**Benefits**:

- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- instagram reels: 1 year (preferred)
- youtube : 1 year (preferred)

**Language**:

- Hindi (required)
- English (required)

Work Location: In person



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