Ice Cream Marketing Executive

**Ice Cream Marketing Executive (B2B - Hotels, Events & Institutional Sales)**

**Location: LB Nagar, Hyderabad**

**Job Summary**:
We are seeking a dynamic and results-driven **Marketing Executive** to lead B2B marketing efforts for our premium ice cream range targeted at **hotel chains, event management firms, caterers, cafés, and restaurants**.

**Key Responsibilities**:
**1. Strategy & Planning**
- Develop and execute B2B marketing plans to promote ice cream products to hotels, event organizers, caterers, and other institutional clients.
- Identify growth opportunities and create tailored campaigns aligned with company sales objectives.
- Conduct competitor and market research to inform strategic decision-making.

**2. Client & Business Development Support**
- Work closely with the management team to identify and engage potential business clients.
- Prepare and deliver impactful presentations, product samples, and promotional materials.
- Support tenders, proposals, and partnership pitches with marketing input and brand assets.
- Foster long-term relationships with key accounts and F&B decision-makers.

**3. Brand Management & Trade Marketing**
- Position the brand as a preferred ice cream supplier for the hospitality and events industry.
- Create customized marketing materials such as product catalogs, brochures, and digital content for B2B audiences.
- Coordinate branding initiatives at partner venues, festivals, or events.
- Collaborate with production and packaging teams to design institutional and catering-friendly product formats.

**4. Promotions, Events & Partnerships**
- Organize and manage product demonstrations, tastings, and chef engagement programs.
- Plan and execute participation in trade shows, food festivals, and hospitality exhibitions.
- Develop co-marketing initiatives with hotels and event management companies.
- Design promotional campaigns for seasonal or event-driven sales boosts.

**5. Research, Analytics & Reporting**
- Monitor trends and customer preferences in the hospitality and catering industries.
- Gather insights from clients to guide product innovation and service improvements.
- Analyze campaign effectiveness and prepare periodic marketing performance reports.
- Provide actionable recommendations to management based on data-driven insights.

**Key Performance Indicators (KPIs)**:

- Growth in B2B client acquisition and retention
- Lead generation and conversion rate from marketing campaigns
- Brand visibility in hospitality and event segments
- ROI from marketing events and promotions
- Client satisfaction and repeat business levels

**Qualifications & Experience**:

- Bachelor’s degree in **Marketing, Business Administration, Hospitality Management**, or a related field
- 1-5 years of experience in **B2B marketing, FMCG, or hospitality sales/marketing**:

- Strong understanding of institutional and HORECA (Hotels, Restaurants, Caterers) marketing dynamics
- Excellent communication, presentation, and negotiation skills
- Proficiency in MS Office and digital marketing tools (LinkedIn Ads, Mailchimp, Google Analytics, etc.) is added advantage
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously

**Preferred Attributes**:

- Prior experience marketing **food, beverages, or ice cream brands** to institutional clients
- Creative mindset with a passion for food and hospitality trends
- Strong relationship-building and networking abilities
- Willingness to travel for client meetings, trade fairs, and events

**Perks & Other Benefits**
- **Attractive commission structure** linked to performance and sales achievements
- **Annual performance bonus** based on overall results and contribution
- **Fast-track growth opportunities** to management roles
- **Fuel allowance** and travel reimbursements as per company policy
- Exposure to premium hospitality and event industry networks
- Opportunity to represent the brand at **national food festivals and trade shows**

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule

Work Location: In person