Account Partner

2 weeks ago

Bengaluru Karnataka, India ASSPL - Haryana Full time

Proven experience (1-3 years) in ad operations, online marketing or programmatic advertising
- 2+ years working in an external client facing environment
- Bachelor's degree; emphasis in Marketing, Economics or Business preferred
- Strong Excel and PowerPoint skills
- Creative and strategic vision to build value proposition for clients and property
- Ability to work cross-functionally and with a wide range of employees
- Ability to analyze internal and external campaign metrics to assess performance drivers, identify insights
- Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
- Media planning & story-telling capabilities

Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on Amazon.in, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising.
If you’re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them - then we want you to come join us and make advertising even better.
About role
We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated account manager to help scale our growing advertising business. You will work with the sales team and other Amazon business partners to manage media campaigns, ensure strong campaign performance and deliver positive return on investment for our emerging and growing advertisers.
Key job responsibilities
- Own the end to end planning and execution of aligned advertising strategy and become the face of Amazon Ads for the advertisers.
- Build solid relationships with advertisers and agency stakeholders, displaying a dedication to delivering first-class service and advertising solutions.
- Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs.
- Keep regular track of defect metrics (like high ACoS/high CPCs) and ensure a timely nudge to advertiser for course-correction.
- Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
- Track the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals.
- Conduct to quarterly performance reviews with advertisers along with the program manager and business development manager.
- Drive operational excellence to ensure SLA adherence and client satisfaction
- MBA or other related master's degree
- Professional experience in online advertising - client facing roles (account or campaign management)
- Experience in e-commerce, advertising or any other digital marketing field

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