Digital Marketing Generalist
2 days ago
Marketing
Navi Mumbai (On-Site)
Mid level (5-9 years)
Job Description
**Location**:Navi Mumbai, India
** Department**:Marketing
Role Overview**
Key Responsibilities**:
- Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
- Manage and grow website and other digital properties
- Manage on-page and off-page SEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
- Leverage marketing automation,CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
- Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
- Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
- Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
- Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
- Manage billing & vendors on day-to-day basis
Required Skills & Experience**
- Minimum 5-6 years’ hands-on experience in B2B digital marketing
- Experience managing and reporting on multi-channel digital campaigns
- Familiarity with martech stacks (CRM, MAP, analytics), basic HTML/CMS usage & knowledge of CMS frameworks and platforms
- Excellent analytical, organizational, and project management skills
- Ability to work independently in a fast-paced, growth-oriented environment
**Skills**:
Paid
Search Engine Optimization (SEO)
Digital Marketing
Content Operations
Social Media Marketing
Marketing Analytics
Campaign Management
Search Engine Marketing (SEM)
Report Generation
Website Administration
Report Development
Marketing Operations
Marketing Automation
CMS
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