Chief Marketing Officer

1 day ago

Palghat, India IIT Palakkad Technology IHub Foundation (IPTIF) Full time

Chief Marketing Officer (CMO) is responsible to drive the marketing and branding efforts for
our innovation hub. The CMO will play a crucial role in shaping the public perception of the hub
and ensuring that it becomes a leading player in the fields of translation research, skill
development, entrepreneurship development, and international collaboration.

**Scope of the job**
Including but not limited to:

- Develop and execute comprehensive marketing strategies to promote the hub and its

initiatives.
- Collaborate with cross-functional teams, including research, product development, and

communication departments, to ensure consistent messaging and branding across all
initiatives.
- Manage the development and implementation of all marketing initiatives, including

campaigns, events, and digital marketing efforts.
- Create and execute content marketing strategies to engage target audiences and drive lead

generation.
- Utilize market research and analysis to direct marketing strategy and planning.
- Oversee the production of all promotional materials, including presentations, brochures,

and promotional videos.
- Develop and maintain relationships with key stakeholders, including media outlets,

industry organizations, and government agencies.
- Collaborate with international partners to develop global marketing and branding

strategies. Evaluate and monitor the success of all marketing efforts, including return on
investment and conversion rates, and make data-driven decisions to continuously
improve the marketing strategy.
- Lead and manage a team of marketing professionals, including hiring and training new

team members as necessary.
- **Eligibility Criteria**
**-**
MBA or B.Tech
- A minimum of 10 years of experience in marketing, with at least 5 years of experience in

a leadership role.
- Strong experience in developing and executing comprehensive marketing strategies,

including digital marketing and content marketing.
- Knowledge of market research and analysis methodologies

**Location: Palakkad, India.**

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