Digital Marketing Strategist

2 weeks ago


New Delhi, India Ligo Internet Trading Company Full time

Our strategist will be in charge of:

- Identifying buyer personas
- Mapping the customer journey
- Understanding keyword opportunities
- Establishing key success metrics
- Ensuring all marketing activities align with broader business goals
- Measuring and optimizing content for performance
- Create Facebook & Instagram Ad campaigns (strategy planning, budget recommendations, creative guidance for images/videos, Ad implementation and campaign monitoring)
- Optimize campaigns to drive high performance results (increase sales, generate leads and increase user engagements)
- Propose and Implement A/B tests
- Launch remarketing ads using custom audience segments
- Use Facebook and other Analytics tools to expand, evolve and optimize campaigns
- Create Ad copies and collaborate with digital team for creatives development
- Generate analytics report and insights ensuring proper tracking, attribution, and consistency across campaigns
- Meet company decided ROI targets

Pay: ₹40,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- digital marketing: 4 years (preferred)



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