Staff Creative Designer

**Job Description Summary**: Supports marketing by promoting GE's brand attributes and product value. Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements). Responsible for medium-sized sales territories.

**Creative Designer Role**:
At GE Vernova, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. As part of GE Vernova, Grid Software provides mission critical software to global utilities so they can deliver reliable, sustainable, and affordable energy. The **Creative Designer** will work closely with the Digital Marketing and Creative Services leader along with the wider Global marketing team to build and uphold GE Vernova Grid Software’s strong visual brand through both digital and print production.

**Key Roles & Responsibilities**:
**Creative Design, Development & Execution**:

- Support all areas of design, from project initiation through completion, ensuring creative excellence and consistency.
- Develop visually compelling design assets including (but not limited to) reports, whitepapers, eBooks, collateral, presentations, infographics, advertisements, and event branding.
- Develop and refine complex, high-visibility presentations to support executives and senior leaders.
- Ensure content accuracy, design quality, and brand consistency in all executive-level deliverables.
- Drive the creative development process for marketing campaigns, partnering closely with marketing teams to bring ideas to life.
- Play a significant role in brainstorming and conceptualizing campaign visuals that resonate with target audiences and reinforce the brand narrative.
- Partner with cross-functional teams, including marketing, communications, and leadership, to align creative solutions with business priorities.Follow projects from concept through to final approval, ensuring seamless collaboration with stakeholders at every stage.
- Partner with cross-functional teams, including marketing, communications, and leadership, to align creative solutions with business priorities.
- Follow projects from concept through to final approval, ensuring seamless collaboration with stakeholders at every stage.
- Support website redesign initiatives and assist with ongoing landing page updates.

**Event Focused Design and Responsibilities**:

- Conceptualize and design creative assets for events, including booth layouts, wall graphics, kiosks, banners, backdrops, print materials, and digital screens.
- Develop supporting event collateral such as tent cards, brochures, flyers, merchandise (e.g., t-shirts, giveaways), and other branded materials.
- Ensure all designs adhere to correct sizes, scaling, and production-ready formats for vendors and event partners.
- Collaborate with event marketing, production, and vendor teams to bring designs to life across physical and digital touchpoints.
- Deliver impactful, on-brand experiences that maximize audience engagement and strengthen brand presence at events.

**Research & Innovation**:

- Conduct design research and stay updated on industry trends, competitor visuals, and design best practices to ensure fresh, modern, and impactful creative output.
- Provide insights and recommendations that elevate the brand’s presence across digital and offline channels.

**Video Support Responsibilities**:

- Strong hands-on experience in editing webinars and virtual event recordings to create engaging, concise content for reuse.
- Ability to craft compelling short-format videos and animated videos such as sizzle reels, social media snippets, case study highlights, and report teasers.
- Skilled at producing event highlight/recap videos that capture key moments and storytelling elements.
- Familiarity with optimizing video content for multiple channels and formats (social, digital campaigns, presentations).

**Qualifications**
- Bachelor's degree in graphic design, Marketing, Communications, or a related field (or equivalent) with 8+ years of professional experience.
- Marketing background is a must, with proven experience supporting campaigns, branding, and client-facing materials.
- Strong portfolio showcasing a range of creative work.
- Strong grasp of design principles with excellent aesthetic, typography, and attention to detail.
- Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies.
- Able to work independently and collaboratively, with a proactive, self-starter mindset.
- Passionate about visual storytelling and creative problem solving.

**Required Technical Skills**:

- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, and Microsoft PowerPoint/Word, with familiarity in leveraging AI-driven design too