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Google Ads PPC Expert

3 weeks ago

Shimla, India Zero To Infinite Full time

We are seeking a talented and experienced Google Ads PPC Expert to join our dynamic digital marketing team.

As a Google Ads PPC Expert, you will play a vital role in driving the success of our Australian clients' online advertising campaigns. Your expertise in Google Ads and your understanding of the Australian market will be instrumental in maximizing our client's online presence and achieving their marketing goals.

**Responsibilities**:
Develop and implement effective Google Ads strategies for Australian clients to increase their online visibility, drive targeted traffic, and generate leads.

Conduct thorough keyword research and analysis to identify relevant keywords and optimize campaign performance.

Create, monitor, and optimize Google Ads campaigns, including search, display, shopping, and remarketing campaigns, to ensure maximum ROI and achieve clients' objectives.

Continuously monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA), and provide actionable insights to improve campaign performance.

Conduct A/B testing of ad copies, landing pages, and other campaign elements to optimize conversion rates and drive continuous improvement.

Collaborate with clients to understand their business goals, target audience, and marketing objectives and develop tailored strategies to align with their requirements.

Provide regular reports to clients on campaign performance, key metrics, and recommendations for improvement.

Collaborate with the broader marketing team to align PPC campaigns with other marketing initiatives and ensure consistency across all channels.

Stay informed about the competitive landscape and industry trends specific to the Australian market, and leverage this knowledge to gain a competitive advantage for our clients.

**Requirements**:
Proven experience working as a Google Ads PPC Expert, specifically with Australian clients.

In-depth knowledge of the Google Ads platform, including campaign setup, optimization, and analysis.

Demonstrated expertise in managing and optimizing Google Ads campaigns, with a track record of achieving positive results and meeting targets.

Strong analytical skills and the ability to derive actionable insights from campaign data.

Proficiency in keyword research and analysis tools.

Familiarity with Google Analytics and the ability to use data to drive campaign decisions.

Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams.

Up-to-date knowledge of digital advertising trends and best practices, particularly in the Australian market.

Strong attention to detail and the ability to manage multiple projects simultaneously.

Google Ads certifications (e.g., Google Ads Search Certification, Google Ads Display Certification) are a plus.

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person