PPC Executive

4 days ago


Shimla, India Gashwa Technologies Private Limited Full time

The PPC Executive is responsible for planning, executing, and optimizing pay-per-click advertising campaigns across platforms such as **Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads**. The role focuses on driving qualified traffic, maximizing ROI, and achieving client marketing goals through effective keyword research, ad copy creation, bid management, and performance analysis.

**Key Responsibilities**:

- Plan, create, and manage PPC campaigns across multiple platforms (Google, Meta, etc.).
- Conduct keyword research, audience targeting, and competitor analysis.
- Write engaging ad copies and design effective ad creatives in coordination with the design team.
- Monitor campaign performance and optimize for better CTR, CPC, and conversion rates.
- Track daily budgets, impression shares, and campaign KPIs.
- Generate performance reports and share insights with the marketing team and clients.
- Stay updated with the latest trends and algorithm changes in paid advertising.

**Required Skills & Qualifications**:

- Hands-on experience with **Google Ads, Facebook Ads Manager, and Google Analytics**.
- Strong analytical and data interpretation skills.
- Knowledge of **keyword research, A/B testing, and conversion tracking**.
- Ability to manage multiple client campaigns simultaneously.
- Certification in Google Ads (preferred but not mandatory).

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person


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