Marketing Associate

This is a remote position.

**Job Title**: Marketing Associate**:
**Location**: Kerala (Remote / Work-from-Home)

**Work Schedule**: Monday to Friday

**Training Shift**: 9:00 AM - 5:00 PM EST (U.S. Time)

**Post-Training Shift**: 3:00 PM - 12:00 AM IST

**About Us**:** Business Financial Group (BFG)** is a growing professional services firm specializing in accounting and financial solutions for small businesses. We pride ourselves on a team culture that encourages collaboration, innovation, and accountability. Our goal is to provide tailored financial services that help clients grow and succeed.

**Role Overview**:
**Key Responsibilities***:
**Digital Marketing & Content**:

- Manage BFG’s presence across social media platforms: Instagram, Facebook, YouTube, Google, and LinkedIn.
- Create, schedule, and publish engaging, brand-aligned content.
- Monitor performance metrics across platforms and generate weekly analytics reports.
- Conduct keyword research and competitor analysis to improve campaign targeting and SEO.

**Campaigns & Collaboration**:

- Support the development of marketing materials including brochures, one-pagers, presentations, and case studies.
- Coordinate with internal teams and third-party vendors to align campaigns with company goals.
- Ensure consistent messaging and branding across all marketing touchpoints.

**Market Research & Strategy**:

- Research market trends and identify opportunities within accounting, tax, and business incorporation services.
- Track competitor activities and suggest strategies for differentiation and growth.
- Support promotional events, webinars, and lead generation initiatives.

**Administrative & Reporting**:

- Maintain an organized and accurate CRM/prospects database.
- Provide ongoing marketing support to the sales team to align efforts and drive qualified leads.
- Handle day-to-day marketing tasks and vendor coordination efficiently.

**Requirements**:
**Qualifications**:

- Minimum **2 years of relevant marketing experience**, ideally within the **professional services** or **financial** sector.
- A **Master’s in Marketing (MBA)** or a related qualification is preferred.
- Proven experience in promoting **service-based offerings** (accounting, legal, consulting, etc.).
- Proficiency in social media management tools and digital marketing platforms.
- Strong verbal and written communication skills in English.
- Excellent organizational skills with the ability to prioritize tasks and meet deadlines independently.

**Additional Requirements**:

- Must be **currently residing in Kerala**.
- Willing to work **U.S. time zone during training**.

**Home Office Setup (mandatory)**:
To ensure a productive remote work environment, you must have:

- A quiet, dedicated workspace without interruptions.
- A laptop with **dual monitors** for improved efficiency.
- **High-speed internet** connection (Minimum 150 Mbps download / 9 Mbps upload - test here).
- A **backup internet source** (e.g., mobile hotspot or alternative broadband).
- **Uninterrupted power supply**, such as a UPS or inverter.

**Benefits**:
**Compensation & Benefits**:

- **Monthly Salary**: ₹35,000 - ₹40,000 (Based on experience and qualifications)
- **Annual Increment**: 5% performance-based raise after one year
- **Leave Benefits**:

- Paid vacation
- Designated Indian holidays (flexible)
- Paid sick leave

A Master’s in Marketing (MBA) or a related qualification is preferred.