PPC Executive
3 days ago
Job Summary:
Key Responsibilities:
Campaign Planning & Execution:
Design, build, and maintain the company's social media presence across all platforms.
Performance Measurement & Reporting:
Measure and report on the performance of all digital marketing campaigns, analyzing results against established KPIs (Key Performance Indicators) and ROI (Return on Investment).
Identify trends and insights and optimize marketing spend and performance based on data-driven insights.
Strategic Growth & Optimization:
Brainstorm new and creative growth strategies through digital marketing to drive engagement and conversions.
Plan, execute, and analyze A/B and multivariate tests for optimization.
Collaborate with internal teams to create and optimize landing pages and improve the user experience.
Customer Experience & Funnel Optimization:
Utilize strong analytical skills to evaluate customer experience across multiple channels and touchpoints.
Identify critical conversion points and drop-off points within the user journey and work towards optimizing user funnels for better performance.
Collaboration & Vendor Management:
Collaborate with external agencies and vendor partners to implement marketing strategies effectively.
Evaluate emerging technologies, providing leadership and insights on their potential adoption for business growth.
Thought Leadership:
Provide thought leadership and perspective for adopting new tools, technologies, or strategies that could enhance digital marketing efforts.
Qualifications/Skills:
Pay: ₹24,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
- US shift
**Experience**:
- PPC Campaign Management: 1 year (required)
Work Location: In person
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