Product Marketing Intern

7 hours ago


Chennai Tamil Nadu, India GE-TEK Electronics Private Limited Full time

Go-to-Market Strategy: Developing and implementing the overall plan for launching and growing a product, including defining target audiences, positioning, and messaging. Product Messaging: Crafting clear, compelling, and consistent messaging that resonates with the target audience and communicates the product's unique value proposition. Market Research: Conducting research to understand the competitive landscape, customer needs, and market trends, informing product positioning and messaging. Sales Enablement: Providing sales teams with the tools, knowledge, and resources they need to effectively sell the product, including sales collateral, presentations, and training materials. Content Creation: Developing various marketing materials, such as website content, blog posts, videos, and presentations, to promote the product and engage the target audience. Collaboration: Working closely with product management, sales, marketing, and other cross-functional teams to align on product strategy and ensure successful execution. Performance Tracking and Analysis: Monitoring key performance indicators (KPIs), analyzing data, and using insights to optimize marketing campaigns and improve product adoption. Stakeholder Management: Managing relationships with internal and external stakeholders to ensure alignment and effective communication. Budget Management: Managing the product marketing budget and ensuring that marketing efforts are aligned with business goals and ROI.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹20,353.19 - ₹27,719.71 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person



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