
Digital Marketing-bing Ads
6 days ago
Freshers only who is interested In Digital Marketing
Job Role:
- Strategize, execute, monitor, and manage campaigns across multiple platforms such as BingAds.
- Oversee growth in performance campaigns to meet the brand's business goals and strategies
- Perform a thorough, contextual Keyword Research with tools/APIs and build thematic
Campaigns on Bing Ads
- Work with the Design & Product Marketing teams to develop Landing Pages specific to the
context of the Campaigns/Ad Groups
- Perform ongoing keyword discovery, expansion, and optimization.
- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages
and measure their effectiveness
- Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landing
pages snippets and descriptions, etc.
- Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and
performance
- Measure the Campaign performance parameters methodically on Google sheets, analyze
campaign performance, compile and present detailed reports with proactive insights
- Be informed on the latest trends, best practices, and standards in online advertising across
demand-gen channels.
- Perform Media Mix modeling, Design, develop, and monitor other digital media buying
campaigns
Requirement:
- Graduate with any specializations (Bachelor’s or master’s degree, preferably in marketing is a
plus)
- Some understanding of Media, preferably in the advertising, media or agency landscape.
- Proficiency in English.
- Must have Google Ads certifications
**Job Types**: Full-time, Fresher
Pay: ₹300,000.00 - ₹350,000.00 per year
**Benefits**:
- Food provided
- Health insurance
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Performance bonus
**Education**:
- Bachelor's (preferred)
Work Location: In person
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