Digital Marketing- Google Ads

5 days ago

HSR Layout Bengaluru Karnataka, India Valueleaf Services Full time

**Job Role**:
**Experience
- Fresher to 6 months**

**Digital Marketing
- Google Ads Specialist**
- Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & YouTube)
- Oversee growth in performance campaigns to meet the brand's business goals and strategies
- Perform a thorough, contextual Keyword Research with tools/APIs and build thematicCampaigns on Google Ads
- Work with the Design & Product Marketing teams to develop Landing Pages specific to thecontext of the Campaigns/Ad Groups
- Perform ongoing keyword discovery, expansion, and optimization.
- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pagesand measure their effectiveness
- Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landingpages snippets and descriptions, etc.
- Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score andperformance
- Measure the Campaign performance parameters methodically on Google sheets, analyzecampaign performance, compile and present detailed reports with proactive insights
- Be informed on the latest trends, best practices, and standards in online advertising acrossdemand-gen channels.
- Perform Media Mix modeling, Design, develop, and monitor other digital media buying campaigns

**Requirement**:

- Graduate with any specializations (Bachelor’s or master’s degree, preferably in marketing is a plus)
- Some understanding of Media, preferably in the advertising, media or agency landscape.
- Proficiency in English.
- Must have Google Ads certifications

Pay: ₹350,000.00 - ₹400,000.00 per year

**Benefits**:

- Food provided
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (required)

Work Location: In person

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