PPC and SEO Speciaist

1 week ago

Bengaluru Karnataka, India Digitaljacks Full time

**Job Summary**:
We are looking for a dynamic and vibrant part-time **E-commerce PPC** and Performance Marketing expert to join our team. (specialized in **google shopping PLA ads**).

**Responsibilities and Duties**:

- Utilize product targets in Google Ads PLA campaigns to determine specific products triggering Product Listing Ads (PLAs) within Google Merchant Center for relevant search queries.
- Efficiently manage, review, and execute daily tasks associated with Google Ads, Yahoo, Bing, and other search platforms.
- Take charge of shopping campaigns within Google Ads and Bing.
- Monitor and adjust keyword bids, bid strategies, budget caps, impression share, quality score, and other essential account metrics.
- Skillfully oversee the creation of extensive keyword lists and adeptly manage ad copy, leveraging proficiency in tools like Google Ads Editor.
- Manage placement lists on the Display network within Google Ads and across contextual advertising platforms.
- Provide comprehensive oversight, management, and the ability to generate weekly and monthly reports encompassing key metrics and objectives.
- Monitor and administer web analytics dashboards (e.g., Google Analytics), generate reports, and employ crucial reporting tools to identify pivotal areas aligning with client goals.
- Analyze and assess competitors' search outcomes and search performance across major search channels.
- Embrace flexible work options to support remote work arrangements.
- Display proficiency in onsite optimization and adaptability to work on-site as required.

**Required Experience, Skills and Qualifications**:

- 2+ years experience in Product targets by Google Ads PLA campaigns : Must
- Proficiency in optimizing shopping campaigns within Google Ads - Must.
- Solid understanding of keyword management, bid strategies, and ad copy creation.
- Excellent organizational, project management, attention to detail and time management skills.
- Up-to-date knowledge of industry trends and best practices in PPC and digital marketing.
- Experience in SEO is a plus.
- Ad Words / Bing certification a plus.
- Manage YouTube campaigns is a plus.

**Job Types**: Full-time, Part-time

Pay: ₹8,000.00 - ₹46,097.37 per month

**Benefits**:

- Work from home

Schedule:

- Morning shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- Do you have experience in product listing ads especially for E-Commerce?

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