PPC Executive

2 weeks ago

Bengaluru Karnataka, India Nuwizo Digital Solutions Private Limited Full time

**Key Roles & Responsibilities**
- Developing PPC strategies based on client objectives and business goals.
- Researching target audiences, competitors, and market trends to align campaign goals.
- Recommending platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn, etc.) for ad placements.
- Conducting detailed keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
- Identifying high-conversion, low-cost-per-click keywords.
- Organizing keywords into campaigns and ad groups.
- Writing compelling ad copies for search, display, or social media ads.
- Collaborating with designers to create high-quality banners and visuals.
- A/B testing ad variations to find the most effective messaging and creatives.
- Setting up and managing PPC campaigns across platforms (Google Ads, Bing, Meta, LinkedIn, etc.).
- Monitoring campaign performance, including click-through rates (CTR), conversion rates, and quality scores.
- Ensuring campaigns are delivering within budget and on schedule.
- Adjusting bids to maximize ROI while staying within budget constraints.
- Implementing automated bidding strategies where applicable.
- Analyzing campaign performance using tools like Google Analytics, Google Ads reports, or other third-party tools.
- Preparing detailed performance reports with key metrics (CTR, CPA, ROAS, etc.).
- Identifying areas for improvement and suggesting actionable changes.
- Continuously optimizing campaigns for better performance.
- Identifying negative keywords to prevent budget wastage.
- Improving quality scores by refining ad copy, targeting, and landing pages.
- Managing daily, weekly, and monthly budgets for campaigns.
- Setting up audience targeting options, such as demographic, geographic, and behavioral targeting.
- Using remarketing strategies to re-engage previous website visitors.
- Working closely with content, design, and SEO teams to align ad content with overall marketing strategies.
- Coordinating with clients to understand their objectives and providing regular updates on campaign performance.
- Running A/B tests for ad copies, landing pages, and bid strategies.
- Testing new features or tools offered by advertising platforms.

**Skills Required for a PPC Executive**
- Strong analytical and numerical skills.
- Proficiency in PPC platforms like Google Ads, Bing Ads, Meta Ads, etc.
- Knowledge of tools like Google Analytics, SEMrush, and keyword planners.
- Creativity for writing compelling ad copies and designing campaigns.
- Excellent communication and reporting skills.
- Ability to manage time and budgets effectively.

Pay: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Morning shift

Ability to commute/relocate:

- Bangalore City, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Google Ads: 3 years (required)
- PPC Campaign Management: 3 years (required)
- Facebook Advertising: 3 years (required)
- Keyword research: 2 years (required)

**Location**:

- Bangalore City, Karnataka (required)

Work Location: In person

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