
Digital Marketing Executive
1 week ago
**Key Responsibilities**:
**Pay-Per-Click (PPC)**:
Plan, execute, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
Perform audience targeting, keyword selection, and ad copy creation.
Track, analyze, and optimize campaign performance to achieve KPIs and ROI targets.
Conduct A/B testing for ad creatives and landing pages.
Generate and present campaign performance reports.
**Search Engine Optimization (SEO)**:
Conduct keyword research and competitor analysis to identify opportunities.
Optimize website content, meta tags, and on-page elements for search engines.
Manage off-page SEO, including link-building activities.
Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush.
Stay updated on the latest SEO trends and algorithm changes.
**General Responsibilities**:
Collaborate with content creators, designers, and developers to align digital strategies.
Analyze data to identify trends and make data-driven decisions.
Suggest improvements to the overall digital marketing strategy.
Stay informed about emerging digital marketing tools and best practices.
**Qualifications**:
Experience: 1-3 years of hands-on experience in PPC and SEO.
Education: Bachelor’s degree in Marketing, Business, or a related field. (preferred)
**Technical Skills**:
Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz).
Experience with PPC platforms (e.g., Google Ads, Facebook Ads Manager).
Knowledge of Google Analytics and other tracking tools.
**Soft Skills**:
Strong analytical and problem-solving skills.
Excellent verbal and written communication abilities.
Ability to manage multiple projects and meet deadlines.
A proactive attitude and eagerness to learn.
Pay: ₹20,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (required)
**Experience**:
- Digital marketing: 1 year (required)
- total work: 1 year (required)
Work Location: In person
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