Sales & Marketing Executive

**Company: UPTODATE Projects Private Limited**

**Salary: 15000-30000**

**Contact & WhatsApp Number Number**:8423597476

**Company Address**:DAV Inter College to 300 Meter to Market Road In front of Masjid UPTODATE Projects Pvt. Ltd.

A **Real Estate Marketing Executive** is responsible for developing and executing marketing strategies to promote a real estate company's properties, services, or projects. Their role involves a combination of strategic planning, creative marketing, and analytical tasks. Below are the key roles and responsibilities typically associated with a Real Estate Marketing Executive position:
**Roles and Responsibilities**
- **Developing Marketing Strategies**:

- Plan and implement marketing strategies for real estate properties (residential, commercial, etc.).
- Research market trends, customer preferences, and competitor activities to identify opportunities.
- Create and execute digital and traditional marketing campaigns to drive sales and brand awareness.
- **Brand Management**:

- Build and maintain the company’s brand image through consistent messaging.
- Ensure the marketing materials align with the company’s branding guidelines.
- Work on brand positioning in the market to differentiate the company's offerings.
- **Advertising and Promotions**:

- Design and coordinate online and offline advertisements (e.g., print media, online ads, billboards).
- Work with external agencies, vendors, or media to execute promotional campaigns.
- Monitor and optimize the performance of ads for maximum ROI.
- **Content Creation and Management**:

- Develop high-quality content, including property descriptions, brochures, newsletters, social media posts, and blog articles.
- Create multimedia content such as video tours, virtual walkthroughs, and photo galleries to showcase properties.
- Update and maintain content on the company’s website and social media platforms.
- **Digital Marketing**:

- Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter) to generate leads and engage with the audience.
- Utilize SEO and SEM to improve website traffic and generate organic leads.
- Manage paid digital marketing campaigns (Google Ads, Facebook Ads) to boost visibility and sales.
- **Lead Generation and Nurturing**:

- Identify and attract potential buyers through lead generation strategies.
- Use CRM tools to track and manage leads, ensuring timely follow-ups.
- Work with the sales team to convert leads into customers.
- **Market Research and Analysis**:

- Conduct market research to understand customer demographics, preferences, and buying behavior.
- Analyze the effectiveness of marketing campaigns and recommend improvements.
- Provide reports on marketing campaign results, lead generation, and sales performance.
- **Event Planning and Coordination**:

- Plan and execute real estate events like open houses, property launches, and investor meets.
- Coordinate with external event organizers, vendors, and the sales team.
- **Collaborating with Sales Team**:

- Work closely with the sales team to align marketing efforts with sales goals.
- Provide the sales team with marketing collateral and insights on potential customers.
- Ensure smooth communication and a unified approach toward attracting clients and closing deals.
- **Budget Management**:

- Prepare and manage the marketing budget.
- Track spending on marketing campaigns and optimize costs to ensure maximum return on investment.
- **Customer Relationship Management (CRM)**:

- Maintain and update customer databases to ensure accurate and timely communication.
- Use CRM systems to track leads, sales, and client interactions.
- **Reporting and Analytics**:

- Measure the effectiveness of marketing strategies through KPIs (Key Performance Indicators).
- Provide regular reports to management on the success of campaigns, customer engagement, and overall performance.
- **Staying Updated with Market Trends**:

- Keep up to date with industry trends, competitor activities, and new marketing technologies.
- Attend industry events, webinars, and conferences to build a network and stay informed.

**Skills and Qualifications**
- **Education**: A degree in Marketing, Business Administration, Real Estate, or a related field.
- **Experience**: Previous experience in real estate marketing or a similar field is often required.
- **Communication**: Strong written and verbal communication skills to interact with clients, teams, and vendors.
- **Creativity and Innovation**: Ability to think creatively and develop marketing solutions that stand out in a competitive real estate market.
- **Analytical Skills**: Ability to analyze marketing data and derive actionable insights.
- **Project Management**: Strong organizational skills to manage multiple campaigns and deadlines simultaneously.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Morning shift
- Weekend availability
- Weekend