Social Media Marketing Executive

7 hours ago


Vapi, India Unistar Environment and Research Labs Pvt Ltd Full time

As a Social Media Marketing Executive, you will be responsible for developing and executing social media strategies that increase brand awareness, engagement, and drive traffic to our website. You will work closely with the marketing and creative teams to develop content, analyse performance, and contribute to the overall digital marketing strategy.

**Responsibilities**:

- Develop and execute social media strategies across various platforms (Twitter, LinkedIn, etc.)
- Create engaging and shareable content (text, images, videos) tailored to each platform's audience and brand voice.
- Monitor, track, and analyse social media performance using analytics tools (e.g., Google Analytics, etc.).
- Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the marketing team to align social media content with overall marketing campaigns.
- Stay up to date with the latest social media trends, tools, and best practices.
- Plan and manage social media advertising campaigns.
- Build and maintain relationships with influencers and other social media partners.
- Report on social media metrics and suggest improvements to boost engagement and growth.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience managing social media accounts and campaigns.
- Strong knowledge of social media platforms and their respective audiences.
- Strong written and verbal communication skills with a keen eye for detail.
- Creative thinking and ability to develop fresh ideas that resonate with the target audience.

**Preferred Skills**:

- Experience with graphic design tools (e.g., Canva, Adobe Photoshop).
- Familiarity with social media advertising.
- Knowledge of analytics platforms

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person



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