Digital Marketing Associate

**ROLE DESCRIPTION**

We are seeking a highly organized, detail-oriented, and tech-savvy Marketing Associate to implement our marketing strategy.

You will be the central operator behind our content pipeline, social campaigns, event logistics, A/B testing, and CRM automation. This is a mission-critical execution role, not just data entry.

**KEY RESPONSIBILITIES**

**1. Content & Social Media Support**
- Schedule and publish 3-4 posts per week across YouTube, LinkedIn, Instagram, and Facebook
- Upload blog content, videos, newsletters, and white papers to the website and HubSpot
- Repurpose long-form content into short-form clips, reels, quotes, carousels, and audiograms
- Use Canva or branded templates to create polished visual assets
- Maintain a 30-day rolling content calendar and align with campaign goals

**2. Podcast & Video Support**
- Book and coordinate guest interviews for Apta’s podcast and YouTube series
- Send pre
- and post-interview communications, assets, and scheduling links
- Upload episodes to podcast platforms and YouTube with optimized titles, descriptions, and thumbnails
- Post podcast recaps and transcripts to the website
- Create and schedule short-form promotional content (reels, YouTube Shorts, audiograms)

**3. Lead Generation & Research**
- Maintain and update the podcast tour tracking spreadsheet
- Research podcasts for guest appearances and manage outreach and follow-ups
- Coordinate logistics and schedules for podcast appearances and guesting
- Support on-site and event-based lead capture (dinners, conferences, QR code tracking)

**4. Marketing Admin & Campaign Execution**
- Segment contact lists and maintain CRM hygiene
- Upload and QA campaign content, including newsletters, announcements, and event invites
- Support design and coordination of lead magnets, eBooks, and content upgrades

**5. Reporting & Optimization**
- Track open rates, CTRs, and conversions across campaigns and platforms
- Run weekly performance reports and recommend optimizations
- Identify best-performing content formats, post times, and messaging
- Maintain dashboards to monitor lead flow and funnel performance
- Tag and archive marketing assets for future reuse

**6. SEO & Website Optimization**
- Implement keyword research and on-page optimization (headings, metadata, links)
- Collaborate with the content team or freelancers for link building and external placements
- Maintain campaign-specific landing pages via WordPress
- Build landing pages, update and maintain website content, including blogs, bios, landing pages, and event listings
- Ensure all website content is accurate, branded, and optimized for SEO
- Coordinate with design team to upload graphics, videos, and downloadable assets
- Monitor and report on broken links, outdated content, or formatting issues

**7. Event & Investor Engagement Logistics**
- Coordinate logistics for conferences, investor dinners, and virtual events
- Research and book travel arrangements for key team members
- Track RSVPs, confirmations, and special requests
- Maintain branded inventory (books, welcome boxes, pens, flyers) and ensure timely delivery

**8. Marketing Infrastructure & Internal Support**
- Maintain all SOPs, templates, and brand guidelines
- Keep project plans updated in Notion or project management tools
- Organize content and assets in shared folders for fast access and use

**REQUIREMENTS**
- 3+ years of marketing coordination or virtual admin experience
- Proficiency in HubSpot, Google Workspace, Canva, Meta Business Suite, and CMS platforms (WordPress, Squarespace)
- Experience with A/B testing and basic analytics tools
- Strong written communication and high attention to detail
- Comfortable coordinating across multiple platforms and collaborating with internal/external teams
- Bonus: Familiarity with Doximity, YouTube Studio, Notion, Slack, and SEO tools

**How to Apply**

Pay: ₹1,200,000.00 - ₹1,400,000.00 per year

**Benefits**:

- Flexible schedule
- Paid time off

Schedule:

- US shift

Work Location: Remote

Expected Start Date: 01/05/2025