Performance Marketing

1 week ago

Remote, India Biz Box Story Full time

**Paid Media Strategy & Execution**:

- Plan, manage, and optimize paid campaigns across **Google Ads (Search, Display, YouTube)**, **Meta (Facebook, Instagram)**, and other relevant platforms.
- Define campaign objectives, target audiences, bidding strategies, and budgets.
- Conduct A/B testing of ad creatives, copy, and landing pages to improve CTR and conversion rates.
- Utilize **Dynamic Search Ads, Performance Max, and Remarketing strategies** effectively.

**Analytics & Performance Tracking**:

- Set up and maintain tracking using **Google Analytics (GA4)**, **Tag Manager**, **UTM parameters**, and **Conversion APIs**.
- Analyze campaign performance, ROI, and CPA using **Google Data Studio, Looker Studio, or Excel dashboards**.
- Implement and manage attribution models to assess performance across channels and devices.
- Continuously monitor KPIs such as **ROAS, CAC, LTV, CPL, CTR**, and **bounce rates**.

**Budget & ROI Management**:

- Own and manage digital advertising budgets across all paid media channels.
- Forecast, plan, and report on spend and performance, ensuring efficient allocation of resources.
- Identify scaling opportunities while maintaining positive unit economics.

**AI Tools & Automation**:

- Use AI tools like **ChatGPT, Jasper, AdCreative.ai, Copy.ai, and Ocoya** for ad copy, creatives, and audience insights.
- Leverage automation platforms (e.g., **Zapier**, **Make**, **Google Ads Scripts**) for routine reporting and optimization.
- Stay ahead of AI-driven ad platforms and tools (e.g., **Meta’s Advantage+**, **Google Performance Max**).

**Funnel Optimization & CRO**:

- Implement full-funnel tracking to identify bottlenecks and improve customer journey flow.
- Conduct post-click analysis and suggest improvements for conversion paths.

**Market Research & Audience Insights**:

- Perform competitor analysis and audience research using tools like **SimilarWeb**, **SEMrush**, or **Facebook Ads Library**.
- Identify new audience segments, keywords, interests, and lookalike audiences.
- Understand customer intent and behavior across platforms to inform targeting and messaging.

**Collaboration & Reporting**:

- Work closely with the content, creative, SEO, and product teams to align campaign messaging and assets.
- Deliver regular performance reports, insights, and recommendations to stakeholders.
- Contribute to marketing strategy meetings with data-backed performance insights.

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- Google Ads: 1 year (preferred)

Work Location: Remote

Expected Start Date: 04/08/2025

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