Am - Branding, Marketing Comm & Advocacy

Location: Hyderabad, IN- Company: GMR Hyderabad Intl Arprt**JOB PURPOSE**:

- Manage Branding and Production at DIAL Business level
- Ensure Uniformity and correct use and representation of logo and brand identity across the Business
- Cost Reduction - in house design, creative approach for print and production
- Work closely with Group Corporate Communications to ensure alignment of branding activities with the group

**ORGANISATION CHART**:
**Accountabilities**

**Key Performance Indicators**

Branding and Production for DIAL
- Finalization of Branding designs
- Monitoring branding work to avoid logo violations

Concept and Execution of all External Events at DIAL
- Agency Selection
- Interface with Management
- Scope of Work
- Execution as per timelines and brief
- Budget allocation and cost savings
- Branding and Projection

Films, photography for various initiatives at DIAL
- Quality and Cost.
- Catalogue and chronicle

developments at various group companies
- Archive and retrieval of Data as per requirement for various initiatives, creative requirements.
- Customized Films for various events and Social Media

**KEY ACCOUNTABILITIES**:
Concept, Development of Creative designs for various campaigns
- Turnaround time
- Cost saving
- No. of designs prepared as per Annual Target

Advertisement Releases / Sponsorships / Corporate Advertisements / Exhibitions
- Timely release of advertisements
- Availing all Sponsorship benefits that accrue to the organization

Support other Airport Businesses for Events, Creative, Advertising (GGIAL, GHIAL from time to time)
- Working and Interface with the Local Business teams
- Interface with Local vendors, Govt. representatives for execution of jobs
- Successful execution of events

Support Social Media initiatives / activities for DIAL
- Turnaround time
- Engagement / Klout Score
- Development of creative on a case to case basis (basis urgency/criticality etc)

**EXTERNAL INTERACTIONS**:
**External - **Roles you need to interact with outside the organization to enable success in your day to day work

Working closely with agencies, production houses, publishers & printers, event managers etc.

Interaction with vendors working on branding projects being executed by various other departments like Finishes/ CPD / Ops

Interaction with Associations / Societies to whom Sponsorship is provided by DIAL

Interaction with Publicity Teams of various Govt organisations like AAI / Airlines / Customs / Immigration

Interaction with signage agencies for branding work

**INTERNAL INTERACTIONS**:
**Internal - **Roles you need to interact with inside the organization to enable success in your day to day work

Support to all departments at DIAL

Interaction with SPG for various communication updates for DIAL

Interact with various departments which are key consumers of Corporate Communication services - QSD/HR/TOPS etc

Interaction with Finance teams to oversee and ensure that all vendor payments / advances / approvals are taken for jobs / initiatives

Interface with CEO /BCM / GCM office for regular directions and requirements on which Corp Comm needs to work

**FINANCIAL DIMENSIONS**:

- Provide in-house creative/design support for all marketing collaterals of the organization

**OTHER DIMENSIONS**:

- No. of production assignments handled per annum including printed stationery and other marketing collaterals for DIAL.
- Ensure design, production and on ground support to other Airport Businesses and GMR Group companies / Locations as per requirements

**EDUCATION QUALIFICATIONS**:

- Bachelor of Arts (Advertising)
- Higher National Diploma in Mass Communications

**RELEVANT EXPERIENCE**:

- Over 11 years in Corporate Communications and Branding

**COMPETENCIES**:

- Personal Effectiveness
- Social Awareness
- Entrepreneurship
- Problem Solving & Analytical Thinking
- Planning & Decision Making
- Capability Building
- Strategic Orientation
- Stakeholder Focus
- Networking
- Execution & Results
- Teamwork & Interpersonal influence