Social Meda Strategist

5 days ago

Mumbai Maharashtra, India Trident HRM Services Pvt Ltd Full time

**Hiring for a leading Global Luxury Jewellery Brand**

**Location**: Mumbai, India

**Job Type**: Full-time
**Position**: Social Media Strategist

**About the Role**

**Key Responsibilities**
- Develop and execute **social media strategies** that reflect the elegance and exclusivity of a luxury jewelry brand.
- Manage and grow presence across Instagram, Facebook, Pinterest, YouTube, and emerging platforms (with focus on Instagram & Reels as primary drivers).
- Curate visually compelling content in collaboration with design, photography, and videography teams (campaign shoots, product highlights, behind-the-scenes).
- Create **storytelling-driven campaigns** to highlight craftsmanship, heritage, design inspiration, and customer experiences.
- Work closely with the e-commerce and digital marketing team to align campaigns with product launches, seasonal promotions, and bridal/engagement collections.
- Partner with **luxury influencers, stylists, and content creators** to expand brand visibility.
- Oversee **paid social campaigns** (Meta, Google, Pinterest) with a focus on ROI and high-intent customer acquisition.
- Monitor brand sentiment, engage with high-value customers online, and maintain a luxury tone in all communications.
- Track KPIs (engagement rate, follower growth, leads, conversions, luxury brand mentions) and deliver monthly performance reports.
- Stay updated with global luxury, fashion, and jewelry trends to keep brand positioning relevant and aspirational.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Luxury Brand Management, or related field.
- 3-6 years of proven experience in **social media management for luxury, fashion, or premium lifestyle brands**.
- Strong understanding of visual aesthetics, luxury storytelling, and aspirational consumer psychology.
- Excellent written and verbal communication skills in English
- Proficiency in Meta Business Suite, Google Analytics, influencer marketing platforms, and scheduling tools (Hootsuite, Later, etc.).
- Strong eye for detail and design, with ability to guide photoshoots, reels, and campaign visuals.
- Experience with e-commerce and performance-driven social campaigns is highly preferred.
- Passion for luxury fashion and jewelry, with knowledge of trends in bridal, fine jewelry, and celebrity styling.

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

**Experience**:

- Total: 5 years (preferred)
- Social Media Management for Luxury Brand: 4 years (preferred)
- Fine Jewellery Brand: 2 years (preferred)

**Location**:

- Mumbai, Maharashtra (preferred)

Work Location: In person

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