PPC Executive

2 weeks ago

Panchkula, India WTechy Pvt Ltd Full time

As a PPC Executive, you will be responsible for managing, implementing, and optimizing pay-per-click advertising campaigns to drive traffic, leads, and conversions for our clients. You will work closely with the digital marketing team to develop effective PPC strategies, execute campaigns, analyze performance metrics, and continuously optimize campaigns for maximum ROI.

**Key Responsibilities**:

- **Campaign Management**:

- Develop and execute PPC campaigns across multiple platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.
- Set up new campaigns, ad groups, keywords, and ad creatives.
- Monitor campaign performance, budget allocation, and bidding strategies.
- Conduct A/B testing of ad copies, landing pages, and other elements to improve campaign performance.
- **Keyword Research and Selection**:

- Perform keyword research to identify relevant keywords and phrases for targeting.
- Continuously optimize keyword lists based on performance data and industry trends.
- Implement keyword match types and negative keywords to improve campaign targeting and cost efficiency.
- **Ad Copywriting and Optimization**:

- Write compelling ad copies tailored to target audience segments.
- Create ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and engagement.
- Test and optimize ad copies for better click-through rates (CTR) and conversion rates.
- **Bid Management and Budget Optimization**:

- Manage bidding strategies to achieve campaign objectives within allocated budgets.
- Monitor and adjust bids based on performance metrics such as cost-per-click (CPC), click-through rate (CTR), and conversion rate.
- Allocate budget effectively across campaigns, ad groups, and keywords to maximize ROI.
- **Performance Analysis and Reporting**:

- Analyze campaign performance data using tools like Google Analytics, Google Ads, and other reporting platforms.
- Generate regular reports to track key performance metrics, trends, and insights.
- Provide actionable recommendations for campaign optimization and improvement.
- **Competitor Analysis**:

- Monitor competitor PPC activities and identify opportunities and threats.
- Conduct benchmarking analysis to compare our performance with industry benchmarks and competitors.

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

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